Integrated Online Marketing Firm Oneupweb Issues New Podcast White Paper on the Marketing Benefits of Podcasting

July 14, 2006; 03:47 AM
Lisa Wehr, CEO of Oneupweb (www.oneupweb.com) the trusted leader in search engine optimization and online marketing, today announced the release of "Consider Podcasting" the latest episode in the firm’s Integrated Online Market (iOM) podcast series. Targeted to businesses looking to add podcasting into their online communications mix, this audio white paper discusses the marketing benefits and promotional potential of podcasting and just how valuable they can be when integrated into a comprehensive marketing program.

"It’s ironic," notes Lisa Wehr, "executives that listen to podcasts themselves, may not realize the market potential a podcast has for their company. We’re looking to remedy this while addressing subjects vital to online marketers." This paper is for marketing executives who have just started analyzing the business opportunity of podcasts. It introduces them to the strategic benefits of podcasting without getting bogged down in the nitty gritty of how to’s. For marketers ready for a deeper dive into podcasting production issues, the white paper does address formats, production values and even podcast distribution and optimization.

Perhaps the most critical issue to overcome is the myth that podcasting is just another toy of the young.
"Many executives are just now discovering that they aren’t the only ones on the train, in traffic or at the gym listening to podcasts. There’s a growing army of time-shifting information gatherers in the business community – a new, enticing, captive audience for marketers."

While there are many benefits associated with podcasting there are still some challenges," says Wehr. "Many marketers have come to expect their online efforts to be immediately trackable. Right now, they’re not." While some hosting companies can provide a modicum of data, the reliability and immediacy that marketers have come to expect from pay-per-click and search marketing analytics isn’t there yet.

"When this current tracking hurdle is overcome," says Wehr, "the already growing field of podcast marketing will explode and marketers with podcast experience will have the metrics to show their profitable return on investment. Right now we are on the proverbial ground floor."

The first iOM episode makes one of Oneupweb’s most popular white papers, Target Google to Sell Online, accessible via podcast. Subsequent episodes will cover:
•    PPC strategies
•    Essentials of podcasting
•    A holiday online marketing guide
•    The importance of positioning well in search results
•    Developing quality online marketing plans
•    And more of Oneupweb’s most requested white papers

To download a PDF file of this or any of Oneupweb’s white papers visit the Oneupweb library.

About Oneupweb
Oneupweb creates integrated online marketing plans that include natural search engine optimization, paid search marketing, podcast production and media planning, online marketing research, marketing analytics, online advertising creative and online media services. An award–winning firm, Oneupweb was named a 2006 Michigan Top 50 Company to Watch and is the only two–time winner of the prestigious ClickZ Best Search Engine Marketing Vendor Award. CEO, Lisa Wehr, an Ernst & Young Entrepreneur of the Year, has been named to BtoB Magazine’s Who’s Who List twice and recognized as a Leader & Innovator by Lawrence Technological University. The company publishes an SEO / SEM newsletter Online Marketing Brief™, blog and weekly podcast — StraightUpSearch. Oneupweb is a privately held company located in Michigan. For more information on Oneupweb, please contact 231.256.9811 or visit Oneupweb.com.