Top Advertising and PR Agency Creates Successful Online and Printed Promotions

July 14, 2006; 06:41 AM
AdBit's advertising & PR, a full service advertising agency in the Fort Lauderdale, Florida area, just completed yet another hugely successful brochure, marketing one of their foremost clients. The informative and innovative four color, 24-page brochure, will be promoted via the internet, used as a hand out at trade shows, and mailed to potential customers for the women-owned nationwide client, specializing in real estate solutions for public expansion. Check out the unique concepts and incredible visual solutions at http://www.adbits.com.

AdBit's is known for outstanding print design and color reproduction, but most of all for brochures that work. Here are some of the important issues to take into consideration when creating a brochure:

Focused content - Present the important facts in a logical manner that is easy to navigate and understand what is being offered.

Condensed sales pitch - Get the message across before they get bored. The reader instantly wants to learn; "what can you do for me?". Focus on a maximum of three sales points initially and present them as succinctly as possible. Then you can elaborate, if it is needed.

Visual message - Do the images convey a message? Do they evoke curiosity? A good ad agency must be able to turn thoughts into strong visual communication, backed by copy that communicates.

Colors - There is a great deal more than "it looks pretty" to choosing colors. Extensive research helps determine what colors to use ... some colors should be avoided for certain subject matters. Ask AdBit's if you are interested.

Clean design - Busy and overcrowded pages scare the viewer and distract from the message. Clean, easy to read type, plenty of space around each design element, and many other factors are taken in to consideration in a good design.

Paper - The paper a person prints a brochure on makes a greater difference than one would think. If the paper looks flimsy and cheap, a corporate image will not communicate quality and luxury. If you are trying to convey "cheap and cheerful" you might want to stay away from upscale, expensive looking papers.

Don't date yourself - If a brochure is meant to have a shelf life of multiple years, avoid saying "in business for 12 years," say "in business since 1994" instead. Don't use fashion fads in color choices, and don't refer to current events in your copy.

Your target group - Before starting on a great brochure, web site, or any other corporate communication, the target group must be well defined and always taken in to consideration when formulating the message

AdBit's team is put together of professionals with a strong and diverse advertising background, encompassing business to business and consumer oriented advertising of all types in large international advertising agencies, small boutique style design firms, and in house agencies. Their design team can meet any challenge in both print and electronic media. AdBit's knows how to position a company's product or service, and how to get the most bang for your advertising dollar. Here is a list of some of the services they provide:

Corporate Identity packages: logo design, stationery design, manuals, corporate branding

Print Design: brochures, flyers, pocket folders, newsletter design, direct mail campaigns, postcards, package design, point of sales materials, displays

Advertising: media planning, media buying, media negotiations - design and production of magazine and newspaper ads, TV and radio commercials, infomercials, and on site events, outdoor media, direct mail

Public Relations: press kits, press releases, event planning

Trade Show participation: planning, booth design, give away and hand out items, corporate clothing lines, name tags, presentation material

Electronic Media: web site design, search engine optimization, interactive presentations, CD and DVD presentations, large screen presentations

Online Marketing: search engine optimization, search engine marketing, banner ads, newsletters, blogging, image galleries, e-commerce

TV & Radio commercials, video presentations: from concept to completion

Promotional Items: "AdBit's can put your logo on anything". What promo gadget would you like to give away at your next trade show? Let AdBit's come up with an idea for you! They offer millions of promotional gifts. Also great for corporate gifts or employee incentives.

Photography/Illustrations: AdBit's will choose the photographer or illustrator that is just right for your project.

Creative concepts, graphic design and copy writing for all applications.

Whether your needs require business-to-business or business-to-consumer advertising, AdBit's advertising & PR is the advertising agency that will help you reach your objectives.

About AdBit's Advertising & PR
AdBit's is a Florida based, woman-owned business, creating outstanding results in advertising since 1994. Their client list includes many prestigious clients including the Italian Trade Commission, Quantum Engineering, Grand Bahama Shipyard, Buccaneer Cruising Yachts, Sampson Cay Club, Town Square Villas, O.R. Colan Associates, Guilty Custom motorcycles, just to name a few.

Please call AdBit's for a free analysis of your advertising efforts. If you are in the tri county area; Broward, Dade or Palm Beach, Florida they will be happy to meet at your location to discuss your advertising needs.