Interactive Marketing Veteran Joins Spur Digital Executive Team

July 20, 2006; 07:00 AM
Houston’s leading online marketing and advertising agency Spur Digital has hired Moses Robles, former partner of Beyond Interactive, Inc. to manage Account Services. As Vice President of Account Services, Moses will help oversee the growth of the agency whose clients include FedEx Kinko’s, Compass Bank, Camden Property Trust, Methodist Hospital, HEB Foods and the Houston Museum of Natural Science.

“Moses brings a wealthy mix of Interactive Marketing leadership, research and media expertise, and forward-thinking web-based strategies to our business.” said Steve Latham, CEO and Founder of Spur Digital. “Moses was a true pioneer of this powerful medium back in the ‘90s. Now, his skill set will help bolster Spur Digital’s position as a leader in Interactive Marketing. The level of account management experience he brings will be a welcomed sight from our growing list of clients and partners.”

“Simply put, we’ll continue helping our clients grow their business via the Internet by efficiently reaching their customers who are already online. The key difference is efficiency and innovation. We will work to implement systems and streamline processes benefiting everyone; from the client, to the consumer and all the way down to the Agency itself.” said Moses. “In today’s highly connected world, web-based marketing will play an increasingly important role in the media mix. And as it does, we want to make sure Spur Digital is positioned accordingly.”

Prior to joining Spur Digital, Moses spent one year with Lopez Negrete Communications, As Interactive Director, where he launched their newly created Interactive Department. There he worked on brands such as Tyson, Visa, Wal-Mart, Microsoft and Bank of America and others.

Spur Digital (www.spurdigital.com) is a Houston-based provider of interactive marketing and online advertising solutions. Spur Digital helps clients leverage the Web to grow their business by developing and managing interactive marketing programs that include search engine marketing, email marketing, online advertising, web analytics and ROI measurement. Spur’s clients include Southwest Airlines, FedEx Kinko’s, Methodist Hospital, Amegy Bank, Texas Industries, Compass Bank, Houston Museum of Natural Science, Houston Chronicle and Camden Property Trust to name a few.