AnooX Search Engine to Adopt Not-for-Profit Business Model

July 24, 2006; 05:41 AM
AnooX Not-For-Profit-based business model is inspired by the belief that a search engine is a unique business service, one that has real social responsibilities to people and businesses worldwide. And this responsibility can only be met by placing the interests of the search engine users (people and businesses) ahead of any profit or share price motivations.

To be clear, we certainly are not saying that a not-for-profit business model is the only way to best serve the public, no, in most cases a for-profit business model is the natural best choice. However, there are rare cases when a not-for-profit business model delivers the best value to the public, such as a court of law, such as Universities, etc .... We believe a search engine is also one of those rare cases, since it is a critical gateway to all information/commerce, and hence, for the maximum benefit of the public. It should be as affordable as possible and it should be absolutely free of any self interest in the information that it dispenses. That is why AnooX, at great expense to its share holders, and for the benefit of the public, will be operating as a not-for-profit search engine.

The Key implications of AnooX Not-For-Profit business model are:

1) AnooX will minimize pay-per-click advertising rates. We are doing this by using a unique method for the sale of pay-per-click ads that de-emphasizes the price factor and instead emphasizes non-pricing factors.

2) AnooX will only be in the search engine business, and no other. This means unlike Google, Yahoo & MSN which are in 100's of different businesses and getting into more every day, you will not find AnooX in
competition with your business tomorrow.

3) AnooX will share its profit with community members & others. Should AnooX have any profits, we will give this profit away to AnooX community members, and to other non-profits working for public interest causes.