ClickTracks Sports New Features at Search Engine Strategies San Jose

August 2, 2006; 04:02 AM

SANTA CRUZ, Calif. - Web analytics leader ClickTracks plans on turning attendees into fans with its latest features in booth # 614 at the Search Engine Strategies show in San Jose, California. The company is also offering Lottolytics--scratch off lottery tickets that offer attendees a chance to create their own discounts on ClickTracks' software products.

Taking a cue from Monday Night Football, ClickTracks staffers (affectionately known as metricscasters) will don headsets, bad sport coats--and perhaps even toupees--and will show off ClickTracks' new functionality using state-of-the-art Madden-style scribble screen technology. Staffers will be available to work visitors into a veritable web metrics frenzy from 10:15AM through 6PM on August 8, and 9AM through 3:15PM on August 9. The booth staff will show attendees how to:

• Travel back in time: Staffers will prove that it really is possible to go back in time and compare Clicktracks-archived web pages with new pages through ClickTracks' famous overlay view.
• Get your money back: Staffers will exhibit a click fraud analysis technique that singles out campaigns worthy of a click fraud refund
• See what the robots see: Metricscasters will demonstrate a new "Robot Simulation View" that displays your web site through the eyes of a search engine spider.
• Get the scoop on AB Splits: The boys will reveal ClickTracks' three-click AB Split and Multivariate Analysis process
• Connect the dots: Staffers will show why search engine ranking should be integrated with keyword performance analysis

"Search Engine Strategies San Jose is the perfect arena to show off our fancy metrics footwork," quipped metricscaster and VP of Marketing Michael Stebbins, doing his darndest to keep the sports tie-in alive. "We hope to score a touchdown with attendees--or at least convert them into ClickTracks cheerleaders."

"In spite of Marketing's sports metaphors, ClickTracks is pleased to show new features to our SES friends and family," added ClickTracks' CEO John Marshall. "In my Thursday morning panel session, I'll be talking about some new persuasion analysis techniques that reveal the influence level of pages or groups of pages on your site. I look forward to seeing you all there."

Attendees should be sure to visit the ClickTracks metricscasters at booth #614 and pick up a Lottolytics game piece for discounts on ClickTracks web analytics products.

Based in Santa Cruz, California, ClickTracks (www.clicktracks.com) is the maker of award-winning web analytics software. The ClickTracks family of software was designed out of sheer frustration with existing web analytics offerings. Spending hour upon hour trying to understand web site visitors was certainly a motivating experience: there had to be a better way.

ClickTracks was voted 'Best Web Site Analysis Tool' in ClickZ's 2003, 2004 and 2005 Marketing Excellence Awards and was rated "Positive" in Gartner's 2006 MarketScope for Web Analytics. The company received a "Very Good" top rating from the InfoWorld Test Center for its 6.1 product suite, and a Computerworld Innovative Technology award in the web site management category. ClickTracks' software has been reviewed and featured on CNET, ZDNet, Builder.com, TechRepublic, Internet.com, CRM Magazine, Media Magazine, MarketingSherpa and About.com.