Search Engine Intelligence Provider AdGooroo Partners with LinkShare

August 10, 2006; 02:41 AM

Search engine intelligence provider AdGooroo has partnered with LinkShare, the largest pay-for-performance affiliate marketing network on the Internet. Under the new agreement, LinkShare will offer AdGooroo's Trademark Monitoring service as a value-added service to their clients, enabling merchants to monitor search engine activity on their trademarks.

"We are very pleased that LinkShare recognizes the value that AdGooroo's unique Trademark Monitoring services can provide," said AdGooroo President Richard Stokes. "Through this partnership, select LinkShare clients will enjoy the benefits of increased online revenues and improved brand protection in addition to the range of services they already receive from LinkShare."

The effective management of affiliate marketing programs requires insight into search engine marketing activity, because many affiliates make extensive use of advertising on the search engines as part of their marketing efforts. Naturally, one area of concern to advertisers is
trademark infringement on the search engines, which can lead to consumer confusion, diluted brand equity, and lost revenue opportunities.

Although most affiliate programs limit or prohibit the use of search advertising targeted at their trademarks, these policies are often difficult to enforce because of the time and labor involved. AdGooroo solves this problem through its 24/7 Trademark Monitoring service which monitors search advertising activity across engines and regions, delivers daily summaries of all potential infringements found, and automatically generates complaint letters.

LinkShare Corporation is a leading provider of technology solutions to track, manage, and analyze the performance of sales, marketing, and business development initiatives. LinkShare is a wholly owned subsidiary of Rakuten, Inc. Headquartered in Tokyo, Rakuten is one of the world's largest and most comprehensive Internet service companies, providing leading services in e-commerce, portal & media, travel, financial services, and professional sports.

AdGooroo is the leading provider of search engine intelligence. Its proprietary technology tracks all search advertising activity across any industry vertical, empowering sophisticated agencies and advertisers with actionable data related to competitors' keywords, ad copy, and natural and paid search via online reports and daily email alerts. AdGooroo provides
the information needed to generate the highest possible return on advertising investment.