China's Search Engine Ad Market Reached RMB 376 Million in 2006 Q2, According to Analysys International

August 18, 2006; 07:24 AM

Analysys International, a leading Internet based provider of business information about technology, media and telecom (TMT) industries in China, says in its recently released report "China Search Engine Market Quarterly Tracker Q2 2006", that China's search engine Ad market reached RMB 376 million (excluding channel revenue) in the second quarter of 2006, among which RMB 322 million was brought by search engine portals and RMB 54 million was brought by affiliate websites from search engine alliances.

In the second quarter of 2006, Baidu led the market with market share of 50.3% in China while its market share of last quarter was 43.9%, and the revenue of RMB 189 million; followed by Google with revenue of RMB 61 million and market share of 16.2% increased from 13.2% of last quarter; then comes Yahoo! China with revenue of RMB 59 million and market share of 15.7% dropped from 21.3% of last quarter, and Sohu with revenue of RMB 28 million. http://english.analysys.com.cn/admin/images/1469_1.jpg

According to Analysys International's research, although the revenue and profit of Baidu had increased considerably in the second quarter of 2006, its share price still dropped. Analysys International thinks that, as Baidu keeps on growing and Google increases its input, some second tier search engine providers will face more difficulties in operation, or even face the risk of withdrawal from the market.

Analysys International will hold a salon in Beijing on September 20 with the topic of ''Revolution of China's Search Engine Market''. This subject is also discussed in Analysys International's research ''China Search Engine Market Quarterly Tracker Q2 2006''. For more information, please check the website: http://english.analysys.com.cn.

About Analysys International

Analysys International is the leading Internet based provider of business information about Technology, Media and Telecom industry in China. We provide data, information and advice to 50,000 clients worldwide representing 1,500 distinct organizations, deliver over 150 consulting engagements a year, and hold more than 20 events that draw in over 8,000 attendees. Our clients include executives from companies as technology vendors, vertical information technology users, as well as professionals from professional service companies, the investment community and government agencies.

Our mission is simple and clear: we help our clients make better business decisions. For more information, please visit our web site at http://english.analysys.com.cn.

                        

        

          
Jessica Wang
Analysys International
Tel:   +86-10-6466-6565 x394
Email: Jessica_wang@analysys.com.cn