Starr Tincup and HRAmerica Achieve Search Engine Optimization Goal

August 30, 2006; 01:55 AM

Starr Tincup, an integrated marketing firm that serves software and services companies through customer selection, acquisition and retention, announced today that its client, HRAmerica, achieved its search engine optimization (SEO) goal of being one of Google’s top five listings with the UltiPro brand.

HRAmerica, a leading HR outsourcing firm that combines Internet technology and dedicated service to deliver comprehensive employee administration solutions, was listed 53rd for the UltiPro brand on Google when the company began working with Starr Tincup in December 2005. Now, HRAmerica is in the number two position on Google with the UltiPro brand.

"This is a grand accomplishment for which I give Starr Tincup all the credit," said Stephen Boyd, CEO of HRAmerica. "The content management, persistent listing of HRAmerica, and the ‘bag ‘o tricks’ that they bring to the table is making our brand known and our lead generation a reality. Truly, Starr Tincup has become a competitive advantage for us."

"While working with HRAmerica, we have largely focused on helping them gain visibility in the marketplace," said J. William Tincup, principal and co-founder of Starr Tincup. "The search engine optimization is part of a complete online marketing effort that also includes press releases, email marketing and other visibility promotion techniques. We are determined to meet HRAmerica’s primary objective of increasing search engine optimization with the UltiPro brand."

"We have achieved impressive results in a relatively short time period because of our resolve to position HRAmerica in front of its competitors and partners," said Bret Starr, principal and co-founder of Starr Tincup. "Now we will focus on maintaining our client’s position and optimizing other search terms for HRAmerica."

HRAmerica (www.hramerica.com) is an HR outsourcing firm offering comprehensive employee administration solutions such as HR advisory and administrative services, payroll and benefits administration and employee benefit plans. The company utilizes the Internet to deliver top tier management and reporting capabilities as well as employee self-service functionality.

Starr Tincup (www.starrtincup.com) is an integrated marketing firm for business-to-business software and services companies. The company helps its clients select, acquire and retain customers through direct and indirect channels. The scope of services includes the development and execution of market research, sales and marketing process, marketing programs, and best-of-breed sales and marketing technology implementation and integration. (starrtincup.blogspot.com)