Google Adwords Policy Mistakenly Kills Small Businesses

August 31, 2006; 02:56 AM

"The Google Adwords system has been the most effective Pay Per Click advertising network since the day they began in 2000," says Landing Page Conversion Expert Mark Widawer "But the new Google Adwords Policy Change has resulted in an increase in the Cost Per Click -- that's the amount an advertiser pays when someone clicks on one of their ads -- sometimes from nickels and dimes to $5, $10 or more."

And that was Google's goal.

They wanted to raise the price of a click for advertisers whose websites provided a "low-quality" experience for Google's own users, a technique that would effectively raise the quality of Google's overall paid search results. But Google doesn't reveal a step-by-step guide to achieve their definition of Quality, leaving many legitimate small business owners forced to either pay 100 times more for a website visitor, or to abandon Google Adwords and look to other traffic sources.

Widawer discovered the 6-step "Recipe" that makes websites "delicious" to Google, consistent with the new Google Adwords policy. As Widawer said "I don't know any legitimate small business that can withstand an increase in customer acquisition costs of 100 times or more, so I tested what Google really means when they speak about 'Quality'."

Widawer has published the results of his testing and more available via a 26-page Special Report:

"6 Steps to Make Your Website Irresistible to Google's Spiders, Bots and Site Quality Detectives, And Drop Your Cost Per Click by 90% to 99% or more"

The typical release of such valuable Internet marketing information takes the form of everything from a $50 ebook to a course ranging from $100 to $500 or more. So why is the Googleicious Report Free? Widawer replied "Thousands of small businesses rely on Google Adwords for the bulk of their website's visitors. I think that small business owners have enough problems to worry about. I'm happy to relieve them of this one."

Mr. Widawer is not affiliated with Google in any way, except for his accreditation as a Google Adwords Qualified Professional. Mark implemented the Googleicious recipe for his own websites, as well as for a few consulting clients. What emerged was a formula that can reliably determine, sometimes in a matter of moments, the techniques most effective for that particular website.

It was mostly Direct Marketing websites -- used by most marketing-savvy small businesses -- that were the hardest hit by Google's new policy. And it is this type of web-based business that Mr. Widawer provides the greatest assistance.

Widawer shared, "I believe my report '6 Steps to Make Your Website Irresistible to Google's Spiders, Bots and Site Quality Detectives, and Drop Your Cost Per Click by 90% to 99% or more' will help put thousands of small business owners back in business again."

Mark Widawer is an Internet Marketer, public speaker on Internet Marketing, Google Adwords and Landing Pages, and the author of the "Landing Page Cash Machine" ebook, the defacto guide on converting website visitors into paying customers.

For media inquiries, visit www.LandingPageCashMachine.com/media. The Free Googleicious report is available for immediate download at: www.Googleicious.com/freereport