RSS Pieces, Inc., a Cape Coral based blog
publishing and hosting firm, announced its launch of MyRealtyBlog, an
affordable turn-key blog solution for real estate professionals. The
system is aimed at making it easier for Realtors® to increase their
online traffic and convert the traffic into quality leads while driving
search engine positioning. MyRealtyBlog integrates the traditional
features of a blog and the usability of a website
with a real estate specific toolset of MLS data, listing management,
Yahoo!® Neighborhood and Zillow™.
John
E. McKnight, Chief Executive Officer at RSS Pieces said yesterday,
"With more than 1.2 million Realtors® fighting for each listing and
lead, blogs have become a "hot" topic in the industry. Unfortunately,
many Realtors® joining the blogosphere with free-ware or non-industry
specific blogs are disappointed with the results and the time
investment of blogging. MyRealtyBlog addresses
these problems by automating search engine optimization, content builds
and online marketing while offering back-end site statistics that allow
Realtors® to manage and streamline their blogs for results."
McKnight
goes on to say, "MyRealtyBlog is about taking what a Realtor® is
accustomed to in a website, integrating it with a blog and adding
unique tools that help prospects find them on the web and features that
keep those prospects coming back. Imagine the power a Realtor® has when
buyers can search
homes, calculate mortgage rates, compare Zillow™ Zestimates on
properties, research school systems, map local attractions and read
local news all from their site."
RSS
Pieces has been testing its blog platform with a number of Realtors® in
South West Florida since March 2006. Best Cape Coral Realty, one of the
system’s earliest adopters, purports to have increased online traffic
by more than 700% and qualified leads by more than 500% within the
first 3 weeks of use.
Victoria Townes of Best Cape Coral
Realty said of the system, "Before using MyRealtyBlog, I was in the
dark ages. Most of my leads came by word of mouth and advertising. When
I replaced my website with MyRealtyBlog, I noticed a dramatic spike in
my online lead generation. My blogsite basically does all the work for
me and my clients love having so much local and listing specific
information at their fingertips."
RSS
Pieces is poised to launch an aggressive media campaign this quarter to
market MyRealtyBlog nationally. "Our
goal is to provide every Realtor® with cutting edge tools to market
their business successfully on the web no matter what the size of their
office." says Mike Baker, RSS Pieces’ Chief Financial Officer. RSS
Pieces is currently working to expand the MyRealtyBlog feature set to
include a number of additional web 2.0 features, mash-ups, online
marketing tools and real estate related services by early 2007.
About RSS Pieces:
RSS
Pieces is a Cape Coral, FL based blog publishing and hosting firm
headed by John McKnight, a 20-year veteran of the software and web
development industry. RSS Pieces is the first and only blog platform to
automatically SEO content and integrate the feature rich environment
and general usability tools of the traditional website. The company is
committed to providing affordable and valuable tools to their clients
in the small to mid-sized business sector. RSS Pieces openly supports
and contributes to the greater open source community.
For more information, please visit
RSS Pieces on the web at www.rsspieces.com.
For a live demo of the blogsite capabilities, visit www.myrealtyblog.com.
For an example of a working Realtor® website, visit www.bestcapecoralrealty.com.
Highlights of MyRealtyBlog:
•
Automated search engine optimization. All content, including MLS data
and offsite news feeds are automatically SEOed for increased organic
search positioning.
• Automated online marketing. All new content automatically pings primary social bookmarking sites
to increase backlinks and assist in more frequent search engine crawls.
•
Live content integration. Customized RSS news feed and Yahoo!®
Neighborhood pulls build fresh relevant site content automatically.
•
On-staff blog team. On-staff real estate industry bloggers blog for
Realtors® when they don’t have the time to consistently grow custom
site content.
• Podcast and Vcast publishing capabilities.
Podcasts and Vcasts are directly integrated into the blog and hosted on
the same server for
quality search engine indexing.
• MLS integration. MLS data is
fully SEOed for better search engine indexing. Back-end listing
services allow Realtors® to search, select and tag specific listings
for their site.
• Zillow™ API integration. Zillow™ features such
as Zestimates and trend data are pulled back with each MLS search to
increase value for visitors and site "stickiness."
• Yahoo!® Maps & Yahoo!® Neighborhood integration. Each MLS search pulls valuable mapping and neighborhood
resources from Yahoo!® such as directions and school system information to create site "stickiness."
•
RSS & Atom syndication services. Each content category can be
easily syndicated across the web to drive related web traffic back to a
Realtor’s® site.
• Social Bookmarking. Each article contains
social bookmarking tools for readers to classify and share web
bookmarks while building credibility for a Realtor’s® site.
•
Back-end detailed analytics. Back-end analytic tools allow
Realtors® to easily check their traffic statistics, search engine
crawls and content popularity so they can quickly analyze and
streamline their site for results.