Slack Barshinger Chosen by Kellysearch.com for Business-to-Business Marketing Campaign

September 21, 2006; 03:03 AM
Slack Barshinger, a leading business-to-business marketing agency, announced that Kellysearch.com, one of the world's leading business-to-business search engines, has selected the agency to develop direct response and relationship marketing programs. The agency will assist Kellysearch with a demand generation program targeting online advertisers.

“Our ability to access and engage disparate business targets during key periods of the buy cycle is key to the success of this client,” said Joan Ritter, senior vice president of direct and relationship marketing at Slack Barshinger. “The collaboration of three key practice areas -- direct response, media planning and digital strategy -- provides the winning solution.”

Kellysearch.com, a division of Reed Business Information based in the United Kingdom, is an online product search engine for business buyers, providing advertisers access to a huge and highly qualified user base of buyers who are actively investigating supplier options.

“We chose the agency because of its singular focus on B2B marketing and key strengths in direct response marketing, both online and offline,” said Tony Millen, marketing director at Kellysearch.com. “I knew right off that their experts understood the search engine business model and that we’d be able to shortcut the learning curve. The agency’s presentation was so impressive that we canceled the rest of our agency search.”

Slack Barshinger is an integrated marketing communications agency that works exclusively with business-to-business marketers to build strong brands and efficiently identify, create and grow profitable customers. Founded in 1988 and based in Chicago, the agency’s 80-person staff works expertly across the entire marketing communications spectrum, combining deep expertise in demand creation with new marketing technologies to build solutions-neutral programs that deliver predictable ROI. In 2006, the agency was named Midsize Agency of the Year and national Agency of the Year, respectively, by Crain’s BtoB magazine and the Business Marketing Association. To learn more, please visit www.slackbarshinger.com.

Launched in January 2001, Kellysearch.com is a comprehensive online buyers’ guide and search engine, with more than 2 million company listings from more than 155 countries worldwide. Kellysearch.com is backed by the financial resources of the worldwide publishing company Reed Elsevier. With an average of 14 million searches a month, Kellysearch.com is the leading global search engine for industry-to-industry business. For more information, please contact Kellysearch.com at 1-800-550-0827 or visit www.kellysearch.com.