Enquisite Software Releases Powerful Update to its Search Metrics Reporting Tool

September 25, 2006; 01:53 AM
Enquisite Software Inc. today announced a major update to the Enquisite Search Metrics Reporting Tool, a patent pending, state-of-the-art analytics system that bridges the gap between online and offline marketing, allowing you to tailor your search campaigns with precise, pinpoint accuracy.

“The key challenge to online marketing is discovering the right information about search traffic and user intent,” says Richard Zwicky, CEO of Enquisite. “Enquisite provides a best in class solution because it operates under a highly scalable set of processes, at a depth analytics applications cannot provide. “

“When the Enquisite website was activated in August, 2006, we didn’t make any announcements; we just posted a blog note, and advised a number of friends and associates. We asked for their feedback, comments, and suggestions. We listened, and made the changes our users asked for. In fact, this is our second major update and third overall since August 1st, 2006. Today’s update allows for Pay-Per-Click (PPC) campaign tracking. It lets you compare your PPC search campaigns against your Organic campaigns with the click of a button; we’re thrilled this user request was added so quickly.”

Enquisite is a first of its kind, passive, objective data culling technology. Current search engine rankings, or search engine positioning reports, are applications that use active, subjective methods to gather data. They require users to enter predefined keywords and phrases into interfaces that actively query search engine databases to see how well the terms are performing. Most search engines do not approve of these methods since they are taxing on their databases. Consequently, the search engines may penalize those who utilize them.

The advantage of Enquisite’s passive, objective process is twofold. Since it gathers information passively, you will not be penalized for using it because it does not spam the search engines for information. Objective data culling has an advantage over subjective methods because it allows you to optimize your website for terms that you never even thought of.

With Enquisite, users can drill down through organic and PPC data ranked under phrase, search engine, country, region or city, right down to the ZIP code level. No other system can obtain information at these levels, and this allows you to customize your marketing campaigns within the broadest or narrowest parameters possible. Not only is this a crucial benefit to your online campaign, it also gives you greater impact over your traditional media initiatives by showing you precisely where people are coming from and what they are searching for.

Originally created for online marketers, Enquisite Search Metrics Reports serves anyone with a stake in online marketing, including website owners, developers and executives.

Enquisite is currently accepting applications for its beta test. For more information, please visit http://www.enquisite.com.

About Enquisite Software Inc:
Industry experts know there are critical inaccuracies in assessing the impact of expenses spent on Internet marketing. The current tools rely on poor, almost unusable data. Until now, precise Internet-wide analysis was not possible.

Enquisite Software Inc. was founded in late 2005. The company developed a ground breaking, patent pending metrics technology that offers an unmatched view into Internet user behavior and will forever alter the way advertising and marketing are executed.