Brulant, Inc. Acquires SEO/SEM & Usability Specialists eMergent Marketing

October 13, 2006; 05:57 AM
Brulant, Inc., one of the leading online business partners in the nation, announced that they have acquired eMergent Marketing, a leading search engine marketing and usability firm located in Beachwood, Ohio.

With this acquisition, Brulant will have more than 275 employees, approaching $45 million in revenue, and will be one of the largest and leading online business partners in the Midwest, and among the top 50 in the country.

“Our clients are looking for true online partners,” said Len Pagon, President & CEO of Brulant. “This acquisition allows us to combine the SEO/SEM and usability expertise of eMergent, with the interactive marketing, creative web design and technology depth of Brulant. It provides our clients an end-to-end partner for all of their interactive marketing and online needs."

Brulant will continue to focus on the financial services, retail, consumer goods, healthcare and service industries. Moving forward, the firm will have further strength in the combined online marketing, managed services and outsourcing offerings, as well as in key partnerships with Microsoft and IBM.

“The partnership between Brulant and eMergent Marketing is completely natural,” adds Paul Elliott, former President of eMergent Marketing and current principal with Brulant. “We share complimentary capabilities and a passion for doing great work. Our relationship is built on respect, teamwork and commitment to excellence for our clients.”

eMergent Marketing historically has offered search engine marketing and website conversion services. The unique methodology combines expertise in search engine optimization, paid search marketing, and website usability; focused on results including qualified website traffic that converts into genuine leads and/or buying customers. Since eMergent Marketing’s launch it has acquired an expert team of Internet marketing and usability professionals from across the country, as well as leading edge clients.

About Brulant, Inc.
Brulant is one of the nation’s preeminent online solutions experts, fusing leading-edge technology with break-through interactive marketing and creative design. The company was recently ranked by Advertising Age Magazine as the 36th largest interactive firm in the country and the 4th largest in the Midwest. Ultimately, Brulant is focused on delivering multi-channel solutions that increase revenue and deepening customer relationships by improving customer service, brand loyalty and market reach while reducing customer acquisition, retention and conversion costs.

Brulant is a true multi-channel integration partner focused on ensuring one compelling customer experience across all channels, from web initiatives to call centers, stores, kiosks, etc. Brulant celebrates a proven track record throughout its core competencies, including interactive marketing and strategy, creative design and usability, technology services, website and portal development, and business intelligence.

Brulant’s clients are middle-market to Fortune 2000 companies within the consumer products, financial services, healthcare and retail sectors. Headquartered in Cleveland, Ohio, the company works with clients on a national basis including: Borders, Carhartt, Citizens Bank, The Cleveland Clinic, Hallmark, ICI Paints, Luxottica, MTD Products, Macrovision and Nationwide. For more information, visit www.brulant.com.