B2b Sales Lead Generation, Direct Marketing, Internet Marketing and SEO Specialists

October 13, 2006; 03:49 AM

Businesses that sell products and services to other businesses can now turn to Mercury Leads for comprehensive online Internet marketing and offline direct marketing campaigns to generate qualified sales prospects.

"Business buyers are more sophisticated and getting harder to reach than ever," says Tom Link, Managing Partner of Mercury Leads. "Studies show that about 90% of business buyers start with research on the internet, therefore it's critical to have a well-tuned Search Engine Optimization (SEO)/Internet Marketing program in place to attract prospects at the beginning of their buying cycle." Integral to the lead-nurturing process that leads to a sale are site analytics, database tracking and establishing a dialogue that demonstrates expertise and builds trust.

Mercury Leads is uniquely focused on business-to-business (B2B) sales lead generation, unlike many boutique marketing communication firms which specialize in only internet marketing or brand advertising.

Mercury Leads takes a solution-neutral approach to customer business lead needs. This allows them to draw from a long list of marketing tools like search engine optimization (SEO)/Internet marketing, direct mail marketing, trade show/event marketing, telemarketing, online/offline print advertising and public relations.

To optimize the effectiveness and productivity of customer’s B2B lead generation they employ benchmarking, profiling, channel planning, testing and measurement.

Principals Thomas Link, Paul Plvan, and Michael Cordova bring over 40 years combined internet marketing and direct marketing experience to their business clients. Mercury Leads' strategic approach relies on understanding the client company's Unique Selling Proposition (USP), profiling and identifying the ideal customer, and then conducting internet marketing and direct marketing campaigns that are continually measured and refined based on ROI.

For further information about Mercury Leads, contact us with the information listed below or visit the sales lead generation web site.