SEO Expert to Tell Why News Search Engines Matter to PR and How Optimized Press Releases Boost Search Engine Visibility

October 13, 2006; 03:00 AM

Bulldog Reporter's PR University has invited SEO expert Greg Jarboe to explain why news search engines matter to PR and how optimized press releases boost search engine visibility. Jarboe, the President and co-founder of SEO-PR, will discuss “Boosting Visibility with SEO” on Nov. 3 in New York at Advanced PR Technology in Practice, an intensive one-day update on blogs, SEO, social media and online measurement tools.

SEO expert Greg Jarboe will explain why news search engines matter to PR and how optimized press releases boost search engine visibility at Bulldog Reporter's PR University. (Photo: Business Wire)

Why are news search engines so important? Bennett & Company's 15th annual media survey found that online research remains the number one source for journalists to obtain additional story information. In fact, 75% of journalists search the Internet for previous stories on their subject. A recent report from Outsell also found that “press releases have leapfrogged over trade publications” to become the top news sources of knowledge workers.

“To reach both of these key audiences, PR professionals need to learn how optimized press releases can boost search engine visibility, increase website traffic, generate sales leads, and sell products online,” says Jarboe.

The SEO expert will cover this ground in the first half of the session on “Boosting Visibility with SEO and RSS.” In the second half, Sally Falkow, President of Expansion Plus, will cover RSS and Syndication of Press Releases. For more details or to register for the Bulldog Reporter event, go to http://www.bulldogreporter.com/advancedprtech/.

SEO-PR (http://www.seo-pr.com) is a search engine optimization and public relations firm specializing in news search, blog search, and vertical search. The firm's clients include The Christian Science Monitor, Southwest Airlines, and Verizon SuperPages.com. SEO-PR won the 2005 Golden Ruler Award from the Institute for Public Relations for “using new media and new techniques to tie public relations to sales.”

Greg Jarboe is a frequent speaker at Search Engine Strategies, a guest writer for Search Engine Watch, and the editor of SEO-PR's News Blog. Larry Chase's Web Digest for Marketers has named Jarboe to its “Who's Who in SEO Experts,” and Mike Grehan's eMarketing News says “Greg is our contributing expert on public relations” on its “Search Marketing Dream Team.”