News Search Engine Optimization Specialist To Discuss Why Google News Puts the Public Back into Public Relations

October 16, 2006; 01:01 AM
Bulldog Reporter's PR University has invited news search engine optimization specialist Jamie O'Donnell to explain why Google News, Yahoo! News, and AOL News put the “public” back into public relations. O'Donnell, the co-founder of SEO-PR, will discuss “Boosting Visibility with SEO” on Nov. 10 in San Francisco at Advanced PR Technology in Practice, an intensive one-day update on blogs, SEO, social media and online measurement tools.

“When people conduct a news search, they often find recent and relevant press releases along with articles in the results,” says O'Donnell. A recent report from Outsell found that “press releases have leapfrogged over trade publications” to become the top news sources of knowledge workers. Bennett & Company's 15th annual media survey also found that online research remains the number one source for journalists to obtain additional story information. In fact, 75% of journalists search the Internet for previous stories on their subject.

“To reach both of these key audiences, PR professionals need to learn how news search engine optimization can boost search engine visibility, increase website traffic, generate sales leads, and sell products online,” says O'Donnell.

The news search engine optimization specialist will cover this ground in the first half of the session on “Boosting Visibility with SEO and RSS.” In the second half, Sally Falkow, President of Expansion Plus, will cover RSS and Syndication of Press Releases. Go to www.bulldogreporter.com/advancedprtech/ for more details or to register for the Bulldog Reporter event.

SEO-PR (www.seo-pr.com) is a search engine optimization and public relations firm specializing in news search, blog search, and vertical search. The firm's clients include The Christian Science Monitor, Southwest Airlines, and Verizon SuperPages.com. SEO-PR won the 2005 Golden Ruler Award from the Institute for Public Relations for “using new media and new techniques to tie public relations to sales.”

Jamie O'Donnell has more than 20 years of experience in public relations and online marketing. Larry Chase's Web Digest for Marketers has named O'Donnell to its “Who's Who in SEO Experts,” and KDPaine & Partners' The Measurement Standard has called O'Donnell a “measurement maven.”