Kinetic Results CEO to Present at Shanghai ad:tech Conference

October 18, 2006; 01:57 AM
Kevin Ryan, Chief Executive Officer of Kinetic Results, will speak at the ad:tech Conference in Shanghai, China. The interactive marketing conference takes place October 18th and 19th at the Pudong Shangri-La Hotel. Ryan joins other industry notables as he moderates a panel discussion titled “Harnessing Web Analytics.”

“Digital marketers face a barrage of figures and facts about site visitation that can sometimes seem overwhelming,” said Ryan, a frequent speaker at industry events. “In this presentation, we will help marketers understand the ABCs of Web analysis, which are attitudinal, behavioral and competitive. We’ll also be discussing how to increase conversion rates and decrease site abandonment. The ultimate goal is to generate more qualified sales leads and lower acquisition costs.”

Ryan will also take part in a workshop that will explore tactical search, with emphasis on mobile and local search, the direction that many feel search is headed.

Ryan writes a weekly column on search trends for iMediaConnection and is a member of the ad:tech advisory board.

ad:tech is an interactive advertising and technology conference dedicated to connecting all sides of today’s brand marketing landscape. Worldwide shows blend keynote speakers, topic driven panels and interactive workshops to provide attendees with the tools and techniques they need to compete in a changing world.

Headquartered in Dallas, Texas, Kinetic Results, LLC (www.kineticresults.com) is a full service interactive marketing agency with specialties in search engine optimization and placement, website design and application development. Kinetic Results’ client roster includes Hilton Hotels Corporation, Samsung and Gateway Computers, among others. Kinetic Results also maintains offices in New York City.