Local.com Launches New Ad Product to Help Match Local Businesses With Local Customers

October 18, 2006; 01:48 AM
Interchange Corporation, owners of Local.com, a leading local search engine, today introduced LocalPromote™, a new cost-effective advertising product designed to make it fast and simple for local businesses to target local consumers through online advertising. LocalPromote simplifies the process for businesses of all sizes and types to easily list their company information online to help consumers easily find local businesses through a network of more than 20 leading search engines and business directories, including Local.com, Yahoo!, Google and SuperPages.com.

LocalPromote enables businesses to describe their products and services in detail. Local.com then automatically generates a complete business listing and distributes it to more than 20 local search sites and mainstream online directories.

"Many local businesses lack an online presence and are missing out on a valuable opportunity to reach local consumers via the Internet," said Jennifer Black, Interchange Vice President of Marketing. "LocalPromote is an easy way for businesses to advertise to consumers in their region."

The Master Profile feature of LocalPromote lets businesses customize their profile with considerably more detail than just a basic listing. LocalPromote enhances the accuracy and richness of search results, and provides a stronger way to connect Local.com advertisers with businesses and customers.

A LocalPromote Master Profile is priced at less than a typical newspaper classified advertisement. For $39.95 a month, a local business can provide comprehensive information about themselves, including:

Company name & logo                       Products offered
Address                                               Services offered
Phone & fax numbers                          Return policies
Web site URL                                     Discounts offered
Area(s) served                                     Number of locations
Email address                                      Number of employees
Business category                               Languages spoken
Company slogan or tagline                 Year established
Enhanced business descriptions         Associations
Brands carried                                     Certifications & awards

More information about this product can be found at www.local.com/advertise.aspx

Interchange Corporation, owns Local.com (www.local.com), a leading local search engine (ranked #79 in U.S. website traffic -- July 2006 comScore). Local.com attracts over 10 million visitors each month seeking information on local businesses, products, services and people. Powered by the company's patent-pending Keyword DNA® and local web indexing technologies, Local.com provides users with targeted, relevant local search results. These results include special offers from local businesses, reviews from other users, local businesses' website links, maps, driving directions and more. Businesses can advertise on Local.com with subscription, pay per click, banner and pay per call ad products.