New Phoenix Internet Marketing Company Provides Quality Services

October 23, 2006; 02:59 AM

Although Vertical Measures is a new company, they are not your average start-up business. The services offered by this Phoenix Internet marketing company have been developed over several years by the company’s founders.

"You can’t be an expert at everything when building a successful business," said Arnie Kuenn, President of Vertical Measures. "We focus on search engine marketing, paid search, and lead conversion, so that our customers can focus on their business expertise."

The founders of the Phoenix based Internet marketing company also believe that by specializing in one area, Internet marketing, they can offer their customers better quality services than if they tried to do it all. Therefore, all of the services they offer are geared toward increasing their clients’ website traffic and conversions. The key to Internet marketing is getting the search engines’ attention, and Vertical Measures’ multi-faceted approach utilizes a variety of methods to make a client’s site stand out from the crowd.

One of the factors that search engines use to rank websites is a site’s relevance to the search terms, which is determined by the presence of keywords on the web pages. Therefore, choosing the right keywords can determine the success of an Internet business. To meet this need, Vertical Measures’ Internet marketing services include keyword research services, such as keyword analysis and recommendations for search engine optimization, and keyword rank reporting to demonstrate the effectiveness of keyword usage. Their search engine optimization services ensure that every page of the client’s website is optimized to pull in search engine traffic.

The company also offers providing content, such as keyword articles, press releases, and company blogs; whether posted on the client’s website or submitted to other websites, these search engine optimized (SEO) materials direct valuable search engine traffic to the client’s website.

Another critical factor that determines search engine ranking is the number of external links leading back to the website. To help increase a site’s visibility, Vertical Measures offers quality link-building services, such as an analysis of competitors’ links, a link-building strategy, and a complete link-building campaign for customers who don’t have the time or the know-how to address this facet of marketing on their own.

Vertical Measures also offers a variety of other consulting services, including lead generation and pay-per-click consulting. Lead generation, such as researching the market, building emailing lists, using autoresponders, sending newsletters, and creating marketing videos, are an important part of converting website traffic, but the sheer number of options available can be overwhelming for some entrepreneurs. The Phoenix Internet marketing company also analyzes current pay-per-click (ppc) campaigns, performs research on the ad copy most likely to get results, and makes suggestions on running a successful Internet PPC campaign.

“Your job is to run your business. Our job is to make sure your business gets noticed,” said Kuenn. “As long as we both stick to what we know, we’ll make a great team.”

Vertical Measures (www.verticalmeasures.com) is also offering a free course called “The 8 Biggest Internet Marketing Mistakes” available to anyone who visits their website.