Apogee Search Endorses SEMPO with Gold Circle Support

October 27, 2006; 06:02 AM

Today, Apogee Search, the largest pure play Search Engine Marketing firm in the Southwest, announces it has decided to endorse and support the Search Engine Marketing Professional Organization (SEMPO). Founded in 2002, SEMPO's purpose is to educate, and foster awareness of SEM and its role in marketing. Key sponsors include search engine giants like Google and Yahoo!.

There are three degrees of membership in SEMPO. Apogee Search has decided to support SEMPO as a Circle member, the highest degree of endorsement and assistance. There are only 48 SEMPO Circle members across the entire world, representing the top 10% of SEMPO's total membership base. With this level of commitment, Apogee Search will remain on the forefront of advancing the search marketing industry through fair, proficient, and ethical practices.

Apogee Search is in full agreement with SEMPO's recent moves toward establishing standards of behavior that will hopefully aid in cleaning up the dirty underside of the Search Engine Optimization and Pay-Per-Click industry. Apogee Search CEO/President William Leake, a frequent international lecturer and guest speaker on topics such as "Avoiding Search Engine Marketing Malpractice" has long believed that SEMPO could play a more positive role in advancing the overall industry.

Upon joining SEMPO, William announced, "We are thrilled to see that SEMPO is moving beyond its early years, and is now rapidly growing into a much more mature and credible voice for the professional elements of our industry. Now that SEMPO is officially reflecting the positions we have held for years on a variety of issues, including click fraud, it is now time for Apogee to fully endorse and support SEMPO's efforts. SEMPO can count on Apogee as a strong ally as we fight the good fight together."

Apogee Search is a search marketing firm founded in 2001 by early internet pioneers and based in Austin, TX. Since its inception, Apogee Search has rapidly grown to become a preeminent SEM agency in Texas. Focusing on a variety of search marketing methods that include: Paid & Natural Search, Affiliate Marketing, and Pay-Per-Call, Apogee Search's solutions are designed to drive qualified, targeted visitors to B2B and B2C websites for more leads, customers, revenues and profits. "Clients require customers, not clicks," is a strict requirement for all Apogee Search campaigns.