Marketing Software Innovation Earns Elliance Top Service Provider Honors in Tech 50 Awards

November 2, 2006; 02:33 AM
Pittsburgh eMarketing and marketing software firm Elliance has been selected among the region's leading technology innovators in the 10th annual Pittsburgh Technology Council's Tech 50 Awards. The Pittsburgh Technology Council's Tech 50 Awards recognize Pittsburgh region's highest achieving and most innovative technology companies.

"It's great to be recognized as a technology innovator," said Elliance Chief Executive Officer Abu Noaman. "It's even better knowing that our tools and services are making a difference for fellow Tech 50 honorees. We've helped companies such as MedMark and Black Box win new business and grow."

Advancing the Region's Technology Core
Elliance CEO Noaman has long been an advocate for the region's growing technology community. That's why he took particular delight in working with Black Box, one the region's true technology pioneers.

Black Box began in 1976 as a small business selling connectivity devices, the little black boxes that clients need to connect their primary data communications products. It produced its first catalog in 1977, and went online in 1994.

After a decade of modest online progress, Black Box turned to Elliance for a comprehensive analysis of how the company's business strategy and brand awareness goals could be realized with an improved web presence. Elliance re-engineered the Black Box web site, maximizing its potential as the primary sales and service channel for Black Box, the world's largest provider of technical services and products for today's complicated data and voice infrastructure systems. Black Box services 175,000 clients in 141 countries with 168 offices worldwide.

Black Box online sales jump 29 percent, visitor traffic 30 percent within first five months, and click-through rate of promotional emails jumps to 28 percent, far above industry average of less than seven percent. Black Box revenues for fiscal year 2006 were $721 million, an increase of 35 percent from $535 million for fiscal year 2005.

"We demonstrated for Black Box that investment in a strategically planned and designed web site can transform customer habits, boost brand awareness and unleash sales," said Noaman.

About Elliance
Elliance is an emarketing firm specializing in results-driven, web site design, search marketing and outbound eMarketing campaigns. The firm is the creator of the revolutionary ennect online marketing software toolkit. To learn more about the marketing software toolkit, visit www.ennect.com.

Elliance's growing list of clients include Maps.com, Black Box, Mellon/Dreyfus, Diebold, Medrad, Carnegie Mellon University, Waterpik Technologies, Readers Digest and others. During its 12 + years of experience, Cisco, Dell, the eMarketing Association and others have cited Elliance as one of the top innovators in the use of technology to deliver search engine optimization (SEO), ecommerce and emarketing solutions.

Elliance has also been recognized by Business 2.0, Inc. Magazine, the eMarketing Association and the Web Marketing Association amongst others for creation of outstanding interactive web experiences and smart search engine strategies. To learn more about Elliance, visit www.elliance.com or call 888-926-6262.