Latitude Appoints New Head of Marketing

November 20, 2006; 01:45 AM
Latitude, the Search Engine Marketing specialist, has appointed Matt Brocklehurst as its new Head of Marketing. Matt will be responsible for developing brand values, enhancing brand awareness and generating new business for a company that was ranked tenth in the Sunday Times Tech Track 100 survey of fastest-growing technology companies and was a 2006 Media Momentum Award winner. Matt will report to Dylan Thwaites, CEO of Latitude, who was recently awarded the title of Ernst & Young Technology and Communications Entrepreneur of the Year.

Matt Brocklehurst is a Member of the Chartered Institute of Marketing and the Institute of Direct Marketing and has more than 15 years’ experience in strategic and global marketing. He was previously Global Marketing Manager, Corporate, for Thomson Scientific, the leading business information provider. He has also held key management positions at the Financial Times, Euromonitor and Linklaters.

Latitude (www.searchlatitude.com) is Europe’s leading Search Engine Marketing agency. With offices in London and Cheshire and a turnover of £18.8m in 2005, it is the fast-growing, most successful UK company in the rapidly-developing area of online marketing.