Shopzilla Selects Memetrics xOs(R) Enterprise to Power Real-Time Marketing Experiments

November 28, 2006; 03:22 AM

Shopzilla, the Web's most powerful and easy-to-use shopping search engine, and Memetrics, a global provider of testing and optimization solutions for digital marketers, announced today that Memetrics' xOs® Enterprise solution will be the technology platform driving Shopzilla's real-time marketing experiments. Specifically, xOs Enterprise provides Shopzilla with a comprehensive testing and optimization platform to improve its digital marketing activities and capture additional revenue.

"Today's announcement reinforces Memetrics' leadership position in enterprise-class testing and optimization," said Hikaru Phillips, Memetrics CEO. "It underscores our ability to deliver solutions that help large enterprises increase the efficiency of customer acquisition and drive more profit from each customer."

"By licensing Memetrics xOs Enterprise, rather than building in-house, we have been able to get up and running immediately -- testing, revamping, and improving our ability to interact with site visitors," said Bill Glass, Shopzilla COO. "Memetrics has proven to be a financially sound choice for our company, delivering an immediate return on investment."

Memetrics xOs Enterprise, based on Nobel Prize winning methodology, combines experimental design with choice modeling methodology to manage the complexity of optimizing real-time marketing campaigns and strategies.

With Memetrics' licensed software, Shopzilla is able to quickly and cost-effectively run multiple tests, with multiple variables, in a short amount of time to determine optimal page design and offer content.

xOs Enterprise uncovered optimal design/content rules that could immediately deliver a multi-million dollar increase in revenue for Shopzilla. xOs Enterprise generated predictive models which were able to deliver measurable business improvements across key marketing metrics. Enterprise-class testing has enabled Shopzilla to further define its product categories, fine-tune its marketing programs and increase company revenues.

About Shopzilla, Inc.

Shopzilla, formerly BizRate.com, is the most powerful and easiest-to-use shopping search site on the Web. With an index of more than 30 million products from more than 67,000 stores, Shopzilla helps shoppers instantly find virtually anything on sale from anyone, anywhere on the Web at the best price. Shopzilla powers shopping search for many of the Web's largest consumer sites, including AOL, Lycos, Time Warner's Roadrunner, and many others. Founded in 1996, the Los Angeles-based company operates sites in the United Kingdom, France, and Germany. Shopzilla is owned by The E.W. Scripps Company (NYSE:SSP), a diverse media concern with interests in national television networks, newspaper publishing, broadcast television stations, TV retailing and licensing, and syndication.

About Memetrics:

Memetrics provides technology and services that enable continuous optimization of customer interactions across channels. Available through licensed software or hosted toolsets, Memetrics patented xOs® technology optimizes marketing ROI and provides deep customer insights within and across multiple channels including paid search, Web, email, direct mail, and call centers. For clients such as eBay, Shopzilla and ING Direct, our multivariate testing solutions founded on Nobel Prize winning Choice Modeling methodology have increased revenue, reduced customer acquisition costs and improved customer life-time value. Founded in 1999, Memetrics, LLC is a privately held profitable company with offices in San Francisco, London, Amsterdam and Sydney.