November 30, 2006; 02:44 AM
Cornerstone Marketing Services, a leading provider of lead generation
and demand creation services for high-tech B2B clients, today announced
it recently spun off its local search and directory marketing division
as a separate company named Cornerstone Local Marketing, LLC. The new
company is headed by Jeff Tadie, who serves as its President and CEO.
Mr. Tadie is a seasoned online industry executive who held a number of
management roles at AOL's Digital City brand, including most recently
as Director of Third Party Channels for AOL's local search and
directory advertising products.
"Our team is thrilled to have the additional focus and clarity that
comes with our being a pure local search company." said Mr. Tadie. "Our
hundreds of current customers and our new customers will benefit from
the additional investments we're making in innovative campaign
management and merchant publishing and reporting tools."
The new company will continue to operate its search engine marketing
business where it is an authorized channel for Yahoo! Local, Local.com
and other leading online brands. It is also ramping up the development
of its proprietary search and merchant publishing tools and expects to
announce an acquisition of one or more localized search engine
destination sites in early 2007. Cornerstone Local will post additional
news pertaining to its sites, tools and other developments on its
website, CornerstoneLocal.com.
Cornerstone Local maintains an operations center in Columbus, OH and a
management office in Northern Virginia where the company is based.
Cornerstone reaches and educates local merchants through its national
fabric of local representatives in major markets throughout the country
who showcase its authorized brands and proprietary brands and services.
Paul Turrell, CEO of Cornerstone Marketing Services, added, "Jeff and
his team have worked hard to get Cornerstone Local ready to grow
independently and provide progressive advertising solutions to our
local clients, and potentially, to the millions of SMEs presently being
underserved by the industry's current offerings. Cornerstone Local is
our first spin off company and we're optimistic about its direct
merchant acquisition efforts and future licensing opportunities of
Cornerstone Local's technology."
About Cornerstone Local Marketing:
Cornerstone Local supplies online marketing and publishing services to
hundreds of small- and medium-sized businesses via its authorized
relationships with Yahoo! Local, Local.com, Google and other online and
technology brands. The company is headquartered near Washington DC and
maintains an operations center in Columbus, OH and market-based
representatives in a number of major US markets.
About Cornerstone Marketing Services
Cornerstone Marketing Services offers lead generation and demand
creation services to leading technology companies, including Oracle,
Microsoft, IBM, HP and key software and technology distributors. The
company develops and implements proprietary campaign strategies and
methodologies from an operations center in Columbus, OH and from
Orlando, FL where it is based.
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