Viewpoint Releases Turnkey Solution for Pre-Roll Ads

December 4, 2006; 06:42 AM
Unicast, the advertising division of Viewpoint Corporation (NASDAQ: VWPT), a leading Internet Marketing Technology company, today announced the release of its InStream pre-roll product, which enables simplified and seamless placement of video ads that appear prior to playback of video programming online. The InStream product will expand Unicast’s already robust network of certified pre-roll websites.

Unicast’s new InStream product maintains full support across OS and browsers while providing the flexibility to deliver video ads in all video player environments, including Flash, Windows Media Player, Real Player and Quick Time. With this new product, advertisers will continue to receive the combined benefits of delivering a television quality video advertisement with Unicast’s robust measurement capabilities. The InStream product is an excellent complement to Unicast’s custom pre-roll product, which is a pre-roll solution that is not limited to the size of the publisher’s video player, providing advertisers the ability to serve pre-roll video ads outside of the player.

The Unicast InStream product also enables the placement of measurable pre-roll ads, but simplifies the certification process by delivering the advertiser’s video directly into the publisher’s video player. As with the custom pre-roll solution, the InStream product leverages Unicast’s Business Intelligence tool to track impressions, click-through and interaction rates, and also supports third party and publisher-side tracking.

“With the explosive growth of opt-in online video programming, InStream video advertising offers a very effective means to build brand awareness for highly targeted audiences,” said Patrick Vogt, Viewpoint’s CEO. “As a pioneer of pre-roll, Unicast understands the importance of providing publishers, agencies and marketers with a broad range of advertising solutions that leverage the latest in internet marketing technology, while retaining the flexibility to accommodate the unique needs of advertisers.”

Viewpoint (www.viewpoint.com) is a leading Internet marketing technology company, offering Internet marketing and online advertising solutions through the powerful combination of its proprietary visualization technology and a full range of campaign management services including TheStudio, Viewpoint’s creative services group, Unicast, Viewpoint’s online advertising group, and KeySearch, Viewpoint’s search engine marketing consulting practice. Viewpoint's technology and services are behind the online presence of some of the world's most esteemed brands, including AOL, GE, Sony, and Toyota. The company has approximately 100 employees principally at its headquarters in New York City and in Los Angeles.