Snap.com Adds Image Search Capabilities to Stable of Visual Web Search Services

December 19, 2006; 06:30 AM
Perfect Market Technologies, Inc., operator of Snap.com, today announced the immediate availability of Snap Image Search, a new service that leverages Snap.com’s unique approach to visualizing search results and allows users to locate images on the web and quickly navigate through the resulting preview images. Snap Image Search builds on Snap.com’s award-winning user experience, providing users with a consistent, unique and more efficient way to view and interact with search results for any kind of search conducted on Snap.com – web search or image search.

Features of Snap Image Search include:

• Extremely Easy Navigation – Users are presented with a gallery of thumbnails in the left pane, with a larger version of the corresponding gallery image in the right pane. Users can simply use the scroll wheel on the mouse or the keyboard’s arrow keys to navigate through the gallery.
• Adjustable Panes – For more thumbnails on the left pane or a bigger preview on the right pane, users can simply drag the divider between the two panes to the left or to the right.
• Safe Search – To make sure results shown are safe for everyone to view, Snap Image Search has SafeSearch “ON” by default.

“We’re excited to continue to enhance the search experience on the web by integrating Snap Image Search into Snap.com,” said Tom McGovern, CEO of Perfect Market Technologies. “As we’ve always believed, visual previews are an integral part of the search experience and it is only natural that we extend our unique ability for users to visually navigate the web to the category of image search.”

Perfect Market also recently released Snap Preview Anywhere™ (SPA), the company’s free service that allows anyone visiting an enabled site to hover over a link to receive an immediate glimpse of hyperlinked pages, without having to navigate away from the current page. SPA allows users to decide if a site is worth visiting before actually clicking on the link and gives content publishers a quick, easy and free way to retain site visitors while offering a much richer user experience. The company yesterday announced that in the five weeks since the introduction of SPA, more than 15,000 publishers have signed up and more than 15 million previews have been served (for additional information, “Snap Preview Anywhere Adoption Skyrockets as Web Publishers and Bloggers Embrace Ability to Include Previews on Sites”).

About Snap.com

Snap.com is a web search engine that, with its visual approach to search and intuitive user interface, provides users with a unique and more efficient way to view and interact with search results. Snap.com also delivers to businesses a more cost-effective advertising model that aligns search relevance with advertiser goals while also protecting them from click fraud. Snap.com was recently chosen as one of TIME magazine’s 50 Coolest Websites of 2006 and, according to Hitwise, was one of the fastest growing websites for the month of September 2006.

About Perfect Market Technologies

Perfect Market Technologies, Inc., operator of Snap.com, is dedicated to getting users to results they really want faster. Snap.com delivers superior relevance and visual, rich and interactive search results to broadband users, and offers risk-free, flexible Cost-Per-Action advertising with unmatched ROI to advertisers. Perfect Market is a network company of Idealab, a creator and operator of technology businesses, with additional funding from Mayfield Fund. Snap.com builds on Idealab’s achievements in the search industry, including its creation of the paid search model through its former network company Overture Services, which was acquired by Yahoo! in 2003. Perfect Market Technologies is based in Pasadena, CA.

Perfect Market Technologies, Inc. and Snap.com are trademarks of Perfect Market Technologies, Inc. All other trademarks and registered trademarks are the property of their respective owners. ©2006 All rights reserved.