Search Engine Strategies (SES) Conference & Expo Sets the Agenda for SES London 2007

Representatives from major ratings and traffic analysis services share information on the growth of new vertical areas and the fundamental differences between European searchers.

Discover how to spot abnormalities and follow up with search engines if you believe that a competitor is creating false clicks to drive your costs up.

Learn how to check the competition using information from search engines.

Go to http://www.searchenginestrategies.com/sew/london07/glance.html for the full agenda.

Conference host Chris Sherman said:

"We are spotlighting the latest trends and best practices at this year's London event. The market is moving at an incredible pace with many businesses new to search marketing and optimisation are now looking to run pan European campaigns. We'll show them how to do this effectively and how to avoid the mistakes made by businesses that fail to keep up with the latest issues."

Register for the conference by January 26, and save GBP 100. For more information about Search Engine Strategies Conference & Expo 2007 and to view the agenda online visit http://www.searchenginestrategies.com/sew/london07/index.html. For sponsorship and exhibition information contact Frank Fazio at +1 203 295 0052 or at SearchEngineStrategies@incisivemedia.com.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a fast-growing specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.