January 11, 2007; 07:55 AM Think Partnership Inc. (AMEX:THK), an international leader in interactive performance-based marketing and related Internet technologies, has appointed Lewis Finch as president of the Think Advertising division.
Previously, Finch was co-founder and co-president of the company's MarketSmart Advertising firm in Raleigh, North Carolina. Finch earned his degree in political science from North Carolina State University, but decided on a career in advertising after his experience selling inventory in his family's newspaper. From there he worked with Venters and Associates, perfecting guerrilla and grassroots marketing techniques.
"Lewis has played a critical leadership role in building the advertising agency over the past 15 years," says Stan Antonuk, Think Partnership's chief operating officer. "He is an excellent operator and his expertise in client services and enterprise account relations make him the perfect candidate to head up this division."
The Think Advertising division is comprised of three agencies acquired by the company over the past few years, MarketSmart Advertising, MarketSmart Interactive and WebDiversity. This division offers traditional advertising, online marketing, search engine marketing, media buying and paid search management for clients in the US, the UK and in the Asia-Pacific region.
Said Finch, "The Think Advertising division possesses tremendous potential — especially as we continue to leverage synergies and integration with our other divisions. I'm looking forward to leading our highly talented and creative team as we take advantage of the abundant growth opportunities emerging in the US and abroad."
About Think Partnership Inc.
Think Partnership Inc. is an international leader in interactive performance-based marketing and related Internet technologies. Think provides a comprehensive and integrated set of scalable and cost-effective marketing solutions for both advertisers and publishers. These solutions increase customer retention and revenues through a diverse set of related marketing channels, including affiliate marketing, click-fraud-protected pay-per-click advertising, lead generation, interactive direct marketing, integrated offline advertising, campaign management, public relations, and branding. Think also operates several direct-to-consumer services including online dating, online education, and home business opportunities. High-profile brands include ValidClick(TM), PrimaryAds(TM), iLead Media, KowaBunga!(R), BabyToBee, Second Bite(TM), and MarketSmart. For more information, visit www.thinkpartnership.com.
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