Search Lifecycle Management - the Next Generation in Search Marketing - Well-Received by the Marketplace

January 12, 2007; 02:25 AM

SmartSearch Marketing, a full-service search engine marketing agency specializing in consumer and business-to-business markets, expects Search Lifecycle Management(TM) (SLM) to be a major trend in 2007 based on growing interest from new and existing clients.

SLM has been very well-received primarily because it provides end-to-end accountability for search marketing results. Pre-click services such as search advertising campaigns and Web site optimization efforts are integrated with post-click services such as conversion improvements and Web analytics. Marketing executives today are looking for comprehensive, integrated search marketing solutions that deliver results through the entire customer buying process starting with a prospect's very first search all the way through to customer acquisition and sale.

Most search marketers focus their efforts on simply finding prospects and driving them to a Web site. Some of these firms are measuring online conversions (for example searchers completing registration forms) but very few are systematically testing and improving landing pages, dramatically increasing conversion rates, and deriving business insights from Web analytics data.

"The response we've received, particularly from b-to-b marketers, since launching our Search Lifecycle Management services at ad:tech New York in early December, has been tremendous," said Dale Hursh, SmartSearch's CEO. "Many b-to-b firms have long, complicated sales cycles with multiple influencers, stakeholders and buyers involved. The route from a prospect's first search all the way through to ultimate sale is long and complicated -- involving multiple searches, clicks and actions -- all of which need to be tracked and measured."

About Search Lifecycle Management

Search Lifecycle Management is a comprehensive, integrated search marketing methodology that provides end-to-end accountability for search marketing results. It represents the next generation in the evolution and maturation of the search marketing industry.

About SmartSearch Marketing

SmartSearch Marketing (www.smartsearchmarketing.com) is a full-service search engine marketing agency that helps clients generate leads, acquire customers and position brands online. A leader in managing the entire Search Lifecycle Management process, the SmartSearch team serves clients throughout the United States by integrating search engine optimization, pay-per-click advertising and post-click Web site conversion and sales tracking. SmartSearch guarantees its pre-established cost-per-lead and cost-per-customer goals and monthly spending limits.