January 16, 2007; 03:18 AM
PPC Summit is a brand new search engine marketing
training service designed by some search engine experts to put
professionals in touch with some of the industry's most profitable, but
closely guarded secrets. The two day, interactive how-to sessions,
which are geared to all skill levels, promise to show anyone how to use
pay per click advertising to its fullest potential. Sessions will be offered in nine cities in 2007 and are filling up fast.
PPC Summit is an entirely new concept in training for search engine marketing.
Geared toward internet professionals, marketing and agency executives,
and managers at all levels, sessions are interactive and engaging. At
the end of two days, participants will not only know the "how to" of pay per click
in gritty detail, they will have uncovered a treasure trove of secrets,
designed to give them a real advantage over the competition.
This new approach to training is designed to deliver more to students
who want more. The principals behind PPC Summit have been teaching
one-day seminars sponsored by Yahoo! Search Marketing for the last 4
years. Based on input from students in those classes, who consistently
expressed a desire to learn more advanced techniques for pay per click,
the idea of a two-day intensive seminar customizable to meet the
advertiser's specific needs was born.
These summits are designed to provide advertisers and agencies with the
tools, contacts and resources they really need to effectively manage a
pay per click campaign, not with a vague, 'Big Picture' overview.
"We are inviting those who want to learn everything about pay per
click," said Mary O'Brien, chair of PPC Summits. "We will keep these
events small, so that advertisers have an opportunity to truly interact
with presenters, build peer relationships and get all of their
questions answered."
A truly impressive array of speakers (http://www.ppcsummit.com/speakers.html) have come together to power PPC Summit workshops:
Mary O'Brien is founder of Alteract Marketing and chair of PPC Summits.
She is past senior director of training and sales for Overture Services
(Yahoo! Search Marketing).
Mark Evans, founding partner at Telic Media, was general manager of the
US search business at GoTo.Com (Yahoo! Search Marketing).
Heather Lutze has over 10 years experience in various search engine
marketing techniques and is a Google Ad Words Professional, Yahoo!
Search Marketing Certified Affiliate, and Bruce Clay Search Engine
Optimization Training graduate.
Catherine Seda is a columnist for Entrepreneur magazine and Dean of Internet Marketing at LA College International.
Each session is taught in four tracks designed to appeal to the needs and skills of anyone involved in search engine marketing (http://www.ppcsummit.com/agenda.html).
There are sessions teaching the fundamentals, sessions for advanced
users, advertiser specific sessions and agency specific sessions. No
matter the need and whatever the skill level, participants will leave
with a deep and profound understanding of pay per click marketing.
"At the end of the two days you will take away two comprehensive
"how-to" manuals that will enable you to address any area of pay per
click campaign management. These manuals will serve as resource tools
for years to come - or at least until the search engines change their
systems again," said O'Brien.
Join a rapidly growing list of satisfied clients learning the secrets
of search engine marketing, including former attendees from AOL Search,
eBay, The Gap, Wells Fargo, Yahoo! and more and register for a PPC
Summit today. In 2007, presenters will deliver their pay per click
wisdom in person in Atlanta, Los Angeles, Chicago, New York, London,
Vancouver, Boston, San Francisco and Dallas. For dates and rates,
register at www.ppcsummit.com.
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