The Search Engine Marketing Professional Organization (SEMPO)
(http://www.SEMPO.org) announced today that it has launched its first
survey designed to estimate the size of European corporate spending on
search engine marketing activities and to document key SEM trends in
Europe. SEMPO, a global non-profit professional association, represents
the common interests of 500 search engine vendors and professionals
from over 20 countries worldwide.
SEMPO welcomes and encourages participation in the survey by all
qualified parties, including search engine marketing agencies,
corporate webmasters, in-house marketing professionals and affiliate
program marketers. The survey is available for European search
marketing professionals in English, French, German Italian and Spanish.
European search marketers are encouraged to complete the survey by
Friday, January 26, 2007. Survey results will be available via the
SEMPO Website.
The research project is being coordinated by SEMPO’s European Workgroup
and is being conducted by JupiterKagan Research. SEMPO plans to release
the European market survey results at search marketing and advertising
industry events in the second quarter of 2007.
“SEMPO’s European Working Group has been asking for the market data for
years, so SEMPO was happy to make this a key research initiative for
2007. We see this as being the first step in establishing SEMPO as the
source of information on the search marketing industry in Europe, as
we’ve done in North America through our annual State of the Search
Market Survey,” said SEMPO chairperson Gord Hotchkiss.
"Given the depth and ongoing growth of our membership base in Europe,
SEMPO is in a unique position for fielding this benchmark survey,” said
SEMPO Europe working group chair, Mauro Lupi.
“We have a lot of enthusiasm and support for the project from European
members and partners. We expect the survey will further empower our
members within their companies and the industry,” adds Lupi.
Notes to editors
The Survey is now live on the SEMPO Website at:
JupiterResearch SEMPO Survey - English http://www.insightexpress.com/s/Jupi110583
JupiterResearch SEMPO Survey - French http://www.insightexpress.com/s/Jupi111346
JupiterResearch SEMPO Survey – German http://www.insightexpress.com/s/Jupi111349
JupiterResearch SEMPO Survey - Italian http://www.insightexpress.com/s/Jupi111347
JupiterResearch SEMPO Survey – Spanish http://www.insightexpress.com/s/Jupi111350
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This press release is available in PDF, plain text and Word formats. Photographs are available of the SEMPO team.
The media spokespeople for SEMPO are Mauro Lupi, SEMPO Europe working group chair and SEMPO chairperson Gord Hotchkiss.
About the Search Engine Marketing Professional Organization (SEMPO) http://www.sempo.org
SEMPO is a global non-profit organisation serving the search engine
marketing industry and marketing professionals engaged in it. Its
purpose is to provide a foundation for industry growth through building
stronger relationships, fostering awareness, providing education,
promoting the industry, generating research, and creating a better
understanding of search and its role in marketing.
SEMPO represents the common interests of more than 500 companies and
consultants worldwide and provides them with a voice in the
marketplace. SEMPO's education and outreach initiatives are sponsored
in part by Microsoft, Yahoo!, Google, Verizon Superpages.com, Atlas,
and Search Engine Strategies. For more information, or to join the
organisation, visit http://www.SEMPO.org.
About Jupiter Kagan http://www.jupiterkagan.com
JupiterKagan, Inc. is a major provider of research, consulting and
thought leadership in the areas of media, telecommunications, the
Internet and emerging consumer technologies.