February 1, 2007; 01:33 AM
Stoney deGeyter, CEO of Pole Position Marketing
(www.PolePositionMarketing.com), a nationally recognized search engine
optimization (SEO) and marketing firm, has released the definitive
guide to keyword research. Utilizing his 8+ years of knowledge and
experience in developing successful online marketing strategies,
deGeyter has created a practical guide to keyword research that
provides both conceptual theory and actionable steps to keyword
research with Keyword Research and Selection: A Definitive Guide to
Gathering, Sorting and Organizing Your Keywords into a High-Performance
SEO Campaign. Download the free PDF now!
(www.emarketingperformance.com/download/KeywordResearch.pdf).
This extensive guide answers the question of why it is important to do
keyword research. It covers all facets of keyword research including
the process of gathering, sorting, and organizing keywords from core
terms to key phrases. It is a practical and functional approach to
keyword research and provides insightful examples. The guide is not
just another SEO tutorial on basic keyword research. Its unique design
discusses the real nuts and bolts of advanced keyword research, a
system perfected by Stoney deGeyter's years of experience in SEO
marketing.
About the Author
Stoney deGeyter is president of Pole Position Marketing
(www.PolePositionMarketing.com), a search optimization and marketing
firm providing SEO and website marketing services since 1998. Stoney
has shared his skills and experience in multiple forums. He teaches a
community college course on web marketing, has published numerous
articles on SEO, and is a moderator on the Small Business Ideas Forum.
He is also the author of the E-Marketing Performance eBook
(www.emarketingperformance.com/empbook.php). You can read more of
Stoney's Articles at the E-Marketing Performance blog
(www.emarketingperformance.com/).
Contributor Jason Green is highly regarded and well published as an
expert in all things optimization. He has an extensive knowledge of
keyword research and contributed some of his best practices to the
making of this guide.
About Pole Position Marketing
Pole Position Marketing (www.polepositionmarketing.com) is a SEO
(search engine marketing) firm based in Reno, which offers search
engine marketing solutions. They improve website visibility, search
engine rankings, and online sale conversions. Pole Position Marketing
has proven success as a leader in search marketing strategies since
1998 and its client base extends over national and international
borders.