Google University Launches at the London Search Engine Strategies (SES) Conference & Expo

February 9, 2007; 01:53 AM
Incisive Media announced that Google will be providing its Google University sessions at Search Engine Strategies next week at SES London. The University programme, to be held on 14th February, will show attendees how they can get the best out of Google AdWords online advertising. Sessions will include both Advanced and Beginner tracks.

London's Search Engine Strategies Conference and Expo will be held at ExCel next week, 13-15 February, in the Docklands. www.SESLondon.com

The Google Beginners(TM) University will help attendees understand why they should advertise online and use Google AdWords. They will be shown how to set up an account, be introduced to the key principles and learn how to measure the success of their campaigns.

AdWords Advanced session

The Advanced Google University will build upon existing knowledge and empower attendees to take full advantage of AdWords. Google experts will offer a refresher on AdWords, demonstrate methods to boost ROI from campaigns and show the many brand opportunities that AdWords can offer. Attendees will learn how to analyse their website and advertising, and be walked through the new ad formats and the types of placements that are available. Finally, presenting Googlers will showcase some of the new product features, tools and recent launches to try out.

Seats are limited and are open to conference delegates and expo hall attendees alike so please pre-register by clicking here. (http://www.searchenginestrategies.com/sew/london07/specialevents.html #google) (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

Dan Cobley, Google's Director of UK Marketing said:

"Search advertising is the most effective way of building your business online and reaching out in a targeted way to thousands of potential new customers. Whatever the size or sector of your organisation, Google AdWords can help you find the people who are trying to find you. Google will be offering both a Beginners and an Advanced session at SES 2007 so that those who are new to search advertising, as well as those already running campaigns, leave the sessions better empowered to get the best out of Google AdWords."

Matt McGowan, Incisive Media's VP of Marketing said:

"We are delighted to welcome Google University to this year's event. For the first time at SES delegates will be able to see the latest ideas and products coming out of Google. I expect these sessions to be very popular so I advise people to pre-register."

Go to http://www.searchenginestrategies.com/sew/london07/glance.html for the conference at a glance.

For more information about Search Engine Strategies Conference & Expo 2007 and to view the agenda online visit http://www.searchenginestrategies.com/sew/london07/index.html.

For sponsorship and exhibition information contact us at +1 203 295 0052 or at SearchEngineStrategies@incisivemedia.com.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.