PRWeb to Host Webinar on "The New Rules of PR"

February 13, 2007; 01:29 AM

PRWeb, the Internet's leading direct-to-consumer press release newswire and a Vocus company, announced that PRWeb's CEO and Founder David McInnis will host a free webinar featuring David Meerman Scott, author of "The New Rules of PR: How to Create a Press Release Strategy for Reaching Buyers Directly." The webinar will be held on Tuesday, February 13, 2007 at 2:00 pm ET. Registration is available at http://301url.com/NRofPR-Webinar.

"David's eBook offers PR professionals the tools they need to survive in today's world of social media," said David McInnis, Founder and CEO of PRWeb. "This webinar provides professionals the opportunity to discuss 'The New Rules of PR' directly with David and further develop strategies and tips to create an effective press release."

With over 150,000 downloads in its first release, "The New Rules of PR" has become a must-have guide for those looking to embrace the new reality of PR and marketing. Scott will discuss his new eBook and offer techniques and advice to attendees on developing a press release strategy to reach buyers, as well as the media, giving you more exposure for your news.

David Meerman Scott is an online thought leadership strategist. The programs he has developed have won numerous awards and are responsible for selling over one billion dollars in products and services worldwide. His current book "Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers Into Buyers" is a riff on using Web content to drive revenue and other action from Web site visitors and his new book "The New Rules of Marketing and PR: How to Use News Releases, Blogs, Viral Marketing and Online Media to Reach Buyers Directly" will be published by Wiley in June 2007. He has lived and worked in New York, Tokyo, Boston, and Hong Kong and has presented at industry conferences and events in over twenty countries on four continents. Check out his blog at www.WebInkNow.com

For more information or to register for this webinar, please visit http://301url.com/NRofPR-Webinar.

About PRWeb

PRWeb is recognized as a leading online news and news release distribution service worldwide. Since 1997, PRWeb has been changing the way businesses, marketing departments and public relations firms think about press releases. PRWeb was the first company to develop a distribution strategy around direct-to-consumer communication and to build and offer a search engine optimized platform for press release distribution.

PRWeb is a wholly-owned subsidiary of Vocus, Inc. (NASDAQ: VOCS), a leading provider of on-demand public relations management. Located in Ferndale, WA, PRWeb is available online at http://www.prweb-inc.com.

About Vocus, Inc.

Vocus, Inc. (NASDAQ: VOCS) is a leading provider of on-demand public relations management. Our web-based software suite helps organizations of all sizes manage local and global relationships and communications with journalists, analysts, public officials and other key audiences. Our software helps customers manage media relations, monitor and analyze their news, conduct interactive email campaigns, build online newsrooms and manage government relations activities. Vocus' PRWeb platform is also recognized as one of the Internet's leading online news and press release distribution services. Vocus' software is available in five languages and can be accessed from any computer via secure login over the internet with no need for internal hardware, software or IT support. Vocus is based in Lanham, MD with offices in North America, Europe and Asia. For more information please visit www.vocus.com or call 800.345.5572.