Another award for Superbreak.com and bigmouthmedia

February 15, 2007; 01:43 AM

Bigmouthmedia, the world’s largest independent search engine company, walked away winners with Superbreak.com at the recent Technology for Marketing and Advertising (TFM&A) Awards held on February 6th, 2007 in London’s Grosvenor House Hotel. Superbreak – the online travel company, won the award for ‘Best Use of Search Optimisation/Search Marketing’, another accolade for what has been a very successful campaign which went live in May 2005. Held in place by an ongoing affiliate campaign and email marketing, bigmouthmedia and Superbreak have already been credited with an award at the IMA Awards in 2006, again for the ‘Best Use of Search Marketing’.

Organic Search Engine Marketing is the catalyst of Superbreak’s online marketing activity, and bigmouthmedia and Superbreak have been working with the aim of becoming the number one short break website whilst achieving search engine dominance. Superbreak’s Internet Manager, David Ranby, says the company’s online exposure is rapidly transforming the short break specialist from a ‘brochure based company with a web presence to a web-based company with a brochure’. In a market place where PPC listings can be expensive, a widespread organic SEO campaign with thousands of geographically targeted keywords has proven again to be the answer.

Senior Account Manager for Superbreak, Finlay Clark of bigmouthmedia said of the win. “This really is fantastic news; it is great for Superbreak as it reiterates how an ongoing search engine optimisation strategy combined with continued implementation can achieve great ROI in the competitive travel vertical. Also it is great for bigmouthmedia, we have a dedicated team of over 50 search professionals who work hard to achieve results for all our clients and it is wonderful when that success in the market place is recognised.”

Superbreak now holds the number one Google position for ‘weekend breaks’, ‘short breaks’ and combinations of these keywords alongside all target destinations. Superbreak shows a consistent pattern of performance in the highly competitive travel market across a choice of leading search engines.

About TFM&A Awards

The Technology For Marketing Awards have been created to recognise specifically the outstanding results and success achieved by many end users in their application of marketing-related & CRM technology and interactive online advertising solutions within their marketing, customer service and sales campaigns.

The successful entrants are those who can demonstrate their campaigns are the very best in their respective fields, and categories will cover best-practice ranging from CRM and data analytics to email, mobile & web marketing, and interactive advertising technology.

About Superbreak Campaign Results

* Year on year increase of over 300% in search engine referrals
* 114,000 individual pages from the Superbreak site are indexed on Google, compared to 5,000 before Bigmouthmedia started the campaign
* Achieves an ROI of 143:1, which translates to £143 revenue for Superbreaks for each £1 spend on organic search with bigmouthmedia.
* Exceeded the campaign target of half a million sales
* Campaign successfully drives searchers directly to the page containing the information needed to make a booking

Abut Bigmouthmedia

Bigmouthmedia, now part of the Global Media Group, is the world’s largest independent search marketing company offering paid search and SEO in over 20 languages to over 200 clients from SME’s to major global brands. Bigmouthmedia offers a range of search marketing services leveraged to offer clients maximum return for their online investment.

Founded in 1997 by Steve Leach and Heather Luscombe, the company is based in Edinburgh with offices in Hamburg, London, Manchester, Milan, Munich, New York, Oslo, Paris, Seoul, Stockholm and counts amongst it clients, AOL, Barclays, British Airways, Hilton, Samsung and Tesco. Bigmouthmedia was named the ‘AXA Small to Medium Business of the Year at the 2006 National Business Awards’, ‘Deloitte Technology Fast 50 – National Winner’ awarded for being on of the UK’s fastest growing technology companies and the ‘Best Place to Work’ award at the 2006 Forth One Radio Awards in Scotland.