Pepperio v4.4 Improves Website Search Engine Optimisation for SME's

February 19, 2007; 07:58 AM

Pepperio v4.4 launches big business functionality for SME websites. In the new version of the web content management solution for small and medium sized businesses from Mediasurface, Pepperio v4.4 broadens its benefits to small and medium sized businesses with the introduction of enterprise software concepts such as a taxonomy browser, blogs and RSS feeds.

Building on the increasing popularity of the Pepperio solution, version 4.4 establishes the standards of larger business software in a small business product, including:

Taxonomy browser:
Now every business can exploit the beneficial relationship between metadata and search engine optimisation with Pepperio v4.4 Taxonomy Browser from Mediasurface. Enabling SME’s to leverage the full power of meta tagging, the taxonomy browser works to create a uniform approach to keywords so that each individual web page is accurately related to the business’s selected taxonomy tree.

For example: tagging an item as ‘Cheese’ may also indicate it is a ‘Dairy Product’, related to ‘Milk’ or even ‘Cows’. Pepperio v4.4 allows content authors to upload and browse a taxonomy structure and add terms to their pages to work in conjunction with metadata driving better SEO, as well as improving the customer search experience.

RSS/Blog Integration:
Pepperio v4.4 businesses can drive even more value through their website with imported RSS feeds and blogs. Adding greater incentives for repeat visitors, the latest version of Pepperio enables business users to select RSS feeds and blogs to display on their own site, within their own branding.

Google Site Maps:
In addition to improving external search and influencing search engine rankings through the use of the taxonomy browser, Pepperio v4.4 introduces the Google Site Map to SME’s. The Google standard site map format is automatically generated with Pepperio v4.4 so that Google search algorithms can navigate through a website more easily. The automated generation of these maps means that as businesses update and change their website, the software re-configures the maps to present an accurate, optimised site plan.

Commenting on the latest version release, Chris Bushnell, Head of Global Pepperio Sales;

‘At Mediasurface we believe that small business has the most to gain from effective use of the web, which is why the essence of Pepperio has always been to deliver high level business software functionality within a product and sales model affordable for SME’s. Since the launch of Pepperio in 2006 we have experienced ever growing demand for the solution and hope that the features announced today in Pepperio v4.4 will continue to feed the needs of this blossoming market.’

Pepperio is a hosted solution available through selected partners. For more information on Pepperio v4.4 or how to become a Pepperio partner, visit www.pepperio.co.uk.

About Mediasurface

Mediasurface (UK, AIM: MSR) develops, markets and implements Web Content Management (WCM) software that help businesses take full advantage of the capabilities of the web by transforming the complex task of managing websites into straightforward activities.

Its flagship product Morello has changed the face of content management and is used to power sophisticated intranets, extranets, websites and other digital channels for enterprise clients such as The Home Office, Citigroup, AEGON and Worldwide Wrestling Entertainment who delight in using it.

Pepperio is a one-stop-shop package for SME’s exclusively offered by Mediasurface’s network of accredited Pepperio partners, allowing smaller businesses to easily run a professionally designed website for a low fixed monthly fee.

Mediasurface operates through wholly owned subsidiaries and partners across Europe, USA and Asia Pacific. The company’s HQ is Mediasurface House, Newbury Business Park, London Road, Newbury, Berkshire, RG14 2QA, UK, +44 (0)1635 262000. www.mediasurface.com