SmartSearch Marketing Founder Contributes to SEMPO Institute's Online Learning Course on Search Marketing

February 21, 2007; 01:00 AM
SmartSearch Marketing, a full-service search engine marketing agency specializing in consumer and business-to-business markets, announced that its founder and president, Patricia Hursh, has developed SEMPO Institute's online learning courses on the topic of Pay-Per-Click Search Advertising. These self-paced courses are part of the SEMPO "Fundamentals of Search Marketing" training program, now available for enrollment at http://www.sempo.org/learning_center/training/

SEMPO's newly launched Institute provides both entry level learning and highly advanced professional search engine marketing (SEM) training. It's self-paced online learning with challenging quizzes and tests for each lesson in the course.

"SEMPO highly values the extensive industry knowledge and experience Patricia brings to the Institute," says Terry Plank, Dean of SEMPO Institute. "Patricia's online course on pay-per-click advertising will help educate professionals around the globe and prepare them for finding an entry level position in the SEM industry."

Hursh's two-part course gives advertisers a basic understanding of how pay-per-click (PPC) search advertising programs work.

    The courses cover:
    *  How marketers use PPC ad programs to achieve various goals
    *  The basic differences between search advertising programs
    *  How search engines display and position ads
    *  Recommended campaign structure
    *  Defining marketing success criteria
    *  Campaign set-up process using a hypothetical advertiser to illustrate the steps
    *  Tips on how to get started quickly, control costs, target ads, change campaign parameters, and track results
    *  Click fraud issues and basic campaign optimization tips will be covered as well

"SEMPO created the Institute to meet the expanding needs of the search industry," said Hursh. "Professionals looking to enter the booming field of search marketing and even those individuals who have been in the industry for years can benefit from these courses. It's very difficult to stay current on all the nuances and changes occurring in the search advertising market today."

About the Search Engine Marketing Professional Organization (SEMPO)

SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it. Its purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing. SEMPO represents the common interests of more than 450 companies and consultants worldwide and provides them with a voice in the marketplace. SEMPO's education and outreach initiatives are sponsored in part by Microsoft, Yahoo!, Google, Verizon Superpages.com, Atlas, and Search Engine Strategies. For more information, or to join the organization, please visit http://www.SEMPO.org.

About SmartSearch Marketing

SmartSearch Marketing is a full-service search engine marketing agency that helps clients generate leads, acquire customers and position brands online. A leader in managing the entire Search Lifecycle Management(TM) process, the SmartSearch team serves clients throughout the United States by integrating search engine optimization, pay-per-click advertising, Web site conversion and sales tracking. SmartSearch guarantees its pre-established cost-per-lead and cost-per-customer goals and monthly spending limits. For more information visit www.smartsearchmarketing.com.