50% Increase In Attendance At Search Engine Strategies (SES) London Confirms Healthy Growth In UK Search Engine Marketing Sector

February 27, 2007; 03:40 AM
Incisive Media announced a significant increase in attendance at this year’s London Search Engine Strategies Conference and Expo, the premier UK event for search engine marketing and optimization. See www.SearchEngineStrategies.com.

Attendance figures show a 50% increase in the number of delegates attending SES London compared to last year. These were predominantly UK based interactive marketers looking for expert advice and information on how to grow their business and improve ROI using the latest solutions in search engine marketing.

A number of new sessions and exciting new material added to the agenda this year and captured the attention of attendees and the search industry. This included a press release SEO training class from one of the industry’s top experts and a keynote conversation with Matt Cutts - his first speaking appearance outside the US in years.

Matt McGowan, vice president of Incisive Interactive Marketing said:

“The search marketing and optimization industry is growing at an incredible pace so the increase in attendance at this year’s show was anticipated. Many businesses new to the practice now recognise its importance and are looking to run UK and pan European campaigns. The search industry is constantly evolving and marketers need to work together in the communal atmosphere that SES offers to make sense of it all. ”

For full information on Search Engine Strategies London ’07 and other upcoming conferences in the series, visit www.SearchEngineStrategies.com.

About Incisive Interactive Marketing LLC -- A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired from Jupiter Media in 2005.