Starr Tincup Flourishes with Additions to Copy Desk

March 7, 2007; 03:26 AM

Starr Tincup, an integrated marketing firm for business-to-business software and services companies, announced today that Jennifer Huddleston and Lili Sananikone have joined the copy desk.

The additions of Jennifer and Lili will assist in producing content that will be acquired by various electronic and traditional presses globally. Their content will also be a part of a mix of direct marketing, direct response advertising including direct mail and email campaigns, webinars, pay-per-click and search engine marketing campaigns. The expansion of the content department will enable Starr Tincup to provide more white papers, articles and research reports of a higher quality in a shorter amount of time.

At Starr Tincup, Jennifer will focus on content development for all clients and account managers. Prior to her hire at Starr Tincup, Jennifer was an intern who focused on writing and distributing marketing press releases for the firm and its clients. She also was a copy editor for TCU’s newspaper while attending Texas Christian University. Jennifer brings a strong writing background to Starr Tincup and will contribute to market research after her training in surveying techniques.

Jennifer is excited about her new role at Starr Tincup. “The transition from being an intern to content writer and joining the professional world has been incredible and has given me a better understanding of daily activities in the office,” Jennifer said. “Starr Tincup provides an excellent working atmosphere and culture.”

“Jennifer has great potential and an excellent personality,” said J. William Tincup, principal and co-founder of Starr Tincup. “Her work ethic and habits will be an exceptional fit for Starr Tincup.”

Lili will concentrate on writing and distributing marketing press releases for Starr Tincup and its clients while interning. Prior to her internship, Lili graduated from the University of North Texas in December 2006 with a degree in Communication Studies and a minor in Marketing. Lili is contributing to the PR effort with her knowledge of business communication and PR.

Lili is thrilled about joining the Starr Tincup team as an intern. “Starr Tincup will be a great learning opportunity that will allow me to grow professionally,” Lili said. “The people and office culture are amazing and not easy to find.”

“Internships are an opportunity not only for the intern but also for Starr Tincup,” said Bret Starr, principal and co-founder of Starr Tincup. “We get a fresh perspective on marketing and new ideas that help us innovate.”

About Starr Tincup

Starr Tincup is an integrated marketing firm for B2B software & services companies. They help their clients market smarter! Their scope of services includes planning, research, infrastructure and programs. Visit www.starrtincup.com or http://starrtincup.blogspot.com to learn more about their firm.