Undertone Networks Launches SEM and SEO Service

March 12, 2007; 10:03 AM
Undertone Networks, a premier online advertising network, announced today that it has launched Undertone Search, a new service that offers both Search Engine Marketing (SEM) and Search Engine Optimization (SEO). Undertone Search enables advertisers to align their search and display advertising functions into a cohesive campaign, which studies have shown increase overall conversion rates.

Undertone’s full-service SEM program delivers Pay-Per-Click campaigns across the entire spectrum of search engines, including Google, Yahoo, MSN, and Ask.com, among others. The company’s search specialists manage all program elements, including strategic planning, keyword identification and implementation, bid management, competitive tracking, and reporting.

Additionally, Undertone Search includes a comprehensive SEO program to improve organic search results. The service provides site analysis, keyword development, page optimization, linking strategies, ongoing maintenance, and performance tracking.

“Undertone Search enhances our capabilities and strengthens our position as a strategic, full-service ad network,” stated Michael Cassidy, CEO of Undertone Networks. “The service provides a streamlined solution for advertisers who are looking for a robust, fully-aligned online marketing campaign that ensures consistent brand messaging across SEM, SEO, and online display advertising.”

For more information about Undertone Search, please visit http://www.undertonenetworks.com.

About Undertone Networks

Undertone Networks, an Intercept Interactive company, is a premier online advertising network comprised of today's top media properties. Launched in 2002, Undertone provides online solutions that help advertisers achieve their brand and performance-based initiatives via a comprehensive selection of ad formats, rich media and targeting capabilities. The company is headquartered in New York and has a sales office in San Francisco. For more information, please visit www.undertonenetworks.com.