EON Provides SEO Tips for How to Write A Press Release

March 16, 2007; 07:14 AM

How to write a press release for search engine optimization (SEO) may be easier with ten SEO tips made available by EON, the enhanced online news solution suite recently launched by Business Wire.

The SEO tips suggest ways for those accustomed to writing press releases for human beings to make the mental shift to crafting copy for automated technologies.

"Robots, search engines and spiders are part of our clients' target audience these days," said Monika Maeckle, a member of the EON product development team.

How to write a press release that is search engine optimized is totally new territory to most of our clients, Maeckle explained. "One of our goals is to help those sending press releases dip a toe in the waters of search and social media without having to dive in headfirst." The SEO tips are deliberately remedial, she added.

The EON service suite, which includes a text optimization tool powered by Newsforce and a highly optimized platform built by Vocus/PRWeb, was launched earlier this year. Some measurement tools are included in the service, with more coming soon.