blinkx Partners With VideoJug Adding 1000's of Informative How-To Video Clips to blinkx's Search Index

March 26, 2007; 03:24 AM

blinkx, the world's largest video search engine and VideoJug, the hugely popular website for factual 'How to' content today announce a partnership whereby blinkx will index the entire library of VideoJug's films and make them easily searchable at www.blinkx.com.

VideoJug (www.videojug.com) is focused on becoming the leading global provider of educational, factual and self-improvement video content, and already produces hundreds of informative and often entertaining videos every week, across a wide range of subjects, including Relationships, Health, Home, Food & Drink and Sport.

"We're delighted to be partnering with blinkx to extend the availability of our content," said Dan Thompson, Global CEO of VideoJug. "With blinkx's powerful search technology, users will be able to find answers to all the questions life throws at them quickly and easily."

"People often turn to the Web to answer many of life's little questions, but the search results can be overwhelming," said Suranga Chandratillake, CTO and founder of blinkx. "That's why we're so delighted to be partnering with VideoJug. Through this partnership, we can provide users with an easy way to find answers and helpful hints to address all of their burning questions."

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 100 partners and seven million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

About blinkx

blinkx (www.blinkx.com) is the world's most comprehensive video search engine. Today, blinkx has indexed more than 7,000,000 hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge -- as TV and Garage Video on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to -- and even see -- the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is a privately-held company based in San Francisco and London. More information is available at www.blinkx.com.

About VideoJug

Launched in September 2006, VideoJug (www.videojug.com) produces and hosts an ever-growing number of professionally made and user generated 'how to' films on every aspect of life.

VideoJug's films give step-by-step advice on a vast array of topics. The index of topics covered by VideoJug includes health, beauty, DIY, leisure, food, drink and home and many more. Users are able to download film content to an iPod, mobile phone or computer. VideoJug currently has over 2,000 films available for viewers to watch for free.

Its range of topic areas means that VideoJug is not limited to a specific audience but is a destination for people of all ages, genders and interests who are actively engaged in looking for advice and making purchasing decisions to complete tasks.

VideoJug recently expanded its operations to the U.S. with the launch of VideoJug America Inc. Along with developing U.S. focused content, the new company also allows VideoJug to rapidly expand its rate of production and its library of high quality video content. The launch of VideoJug America represents the next step toward the company's goal of explaining life on film by creating an all-encompassing video 'encyclopedia of life'.