CMS Watch to Release New "Web Analytics Report"

March 28, 2007; 01:08 AM
CMS Watch, a vendor-neutral analyst firm that evaluates content technologies, will release a new Web Analytics Report next month. The forthcoming report will sort through the complexities of selecting the right web analytics tool and will identify best practices for incorporating web analytics into broader enterprise marketing and communications investments.

Tony Byrne, founder of CMS Watch, said, "The new Web Analytics Report provides an unprecedented analysis of vendor offerings. Marketing and IT professionals worldwide will benefit from our methodical investigation and vendor-neutral evaluation of the web analytics industry."

Phil Kemelor serves as lead analyst for the report. "We don't just talk about features -- we look at technical architectures, data integration options, data collection methods, user administration functionality, and the multiple ways to view, slice, dice, and analyze website data." And he added, "Our planning methodology will not only enable customers to select the right vendor; it will set the blueprint for web analytics strategy going forward and help determine the right resources to ensure the success of the program."

The report closely examines 13 major Web Analytics vendors, including:

24/7
AuriQ
ClickTracks
Coremetrics
Fireclick
Google Analytics
Nedstat
Omniture
SageMetrics
Unica
Visual Sciences
WebSideStory
WebTrends

The report will be available on http://www.cmswatch.com in late April, 2007.

About Phil Kemelor
Phil is the founder of PKWeb Communications, a web analytics and strategy consultancy, and is the author of "The Executive's Guide to Web Site Measurement and Testing". A former journalist, marketing executive, and 14 year Internet veteran, Phil's ten years of web analytics experience includes heading web analytics at Bell Atlantic, founding the web analytics best practices consulting services group at NetGenesis, consulting to the Fortune 100, and membership in the Web Analytics Association.

About CMS Watch
CMS Watch(tm) is an analyst firm that provides an independent source of buyer's advice on content management, enterprise search, and portal technologies. Through highly detailed technical evaluations, CMS Watch helps sort out the complex landscape of potential solutions so that project teams can minimize the time and effort to identify and evaluate technologies suited to their particular requirements. To retain its independence as a vendor-neutral analyst firm, CMS Watch works solely for solutions buyers and never for the vendors it covers.