Hitwise Named "Cool Vendor" By Gartner

March 29, 2007; 12:51 AM

NEW YORK, NY – Hitwise, the leading online competitive intelligence service, has been named a "Cool Vendor" and has been listed in the “Cool Vendor: CRM and Analytics” report, by Bill Glassman et al, published on March 5, 2007 by Gartner, Inc.

Gartner’s 2007 Cool Vendor report recognizes innovative vendors that target solutions for marketing and analytics to help companies drive competitive advantage through the differentiation of marketing processes.

“The recognition by Gartner is a testament to our robust, on-demand service that provides marketers with daily insights and opportunities on how more than 25 Million Internet users interact with over 800,000 websites,” said Andrew Walsh, CEO of Hitwise. “In a highly competitive industry, we are honored to be recognized as a quality service that helps marketers better plan, implement and report on a range of online marketing initiatives.”

About Gartner's Cool Vendors Selection Process

Gartner's listing does not constitute an exhaustive list of vendors in any given technology area, but rather is designed to highlight interesting, new and innovative vendors, products and services. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness of a particular purpose.

Gartner defines a cool vendor as a company that offers technologies or solutions that are: Innovative, enable users to do things they couldn't do before; Impactful, have, or will have, business impact (not just technology for the sake of technology); Intriguing, have caught Gartner's interest or curiosity in approximately the past six months.