Businesses Find New Customers By Relying On One Simple Truth

April 16, 2007; 08:45 AM

Hayward, CA 4-13-07 -- Business owners around the Net are driving a steady stream of new and repeat customers to their web sites, without expensive marketing campaigns. It's not SEO magic or complicated technical solutions. Rather, it's based on the simple truth that the Web is built on content.

"There's been a thriving little underground community that really understands this truth," says Chris Ellington, CEO of Article Marketer, the leading online article distribution service. "They've been doing this thing call 'article marketing' for some time, with great results."

And while article marketing is being called a 'new' thing in some circles, it's simply a return to the fundamental process of supplying good content to publishers. The Web is full of potential publishers, always hungry for that ongoing flow of interesting, relevant content to present to their subscribers and visitors.

"Most commonly your articles are published on industry web sites, in online newsletters, blogs, emails or used as content for an e-book,” Ellington explains.

When that article is picked up and used around the Net, it includes the common “about the author” resource box that includes both the author's name and a link back to the author’s web site. The link works in two ways: it drives immediate traffic to the site, and it provides relevant, one-way backlinks for the site.

According to Google, those backlinks determine a site's relevance.

"Google's goal is to connect searchers with the information they need whether it's half-way around the world or in their neighborhood," says Sergey Brin, co-founder of Google Inc. "In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages," according to Google's Webmaster Help Center.

To build those links quickly and easily, authors are increasingly turning to automated distribution services like Article Marketer. Find out how it works to improve the bottom line, quickly and affordably.

Literally thousands of articles a day are being submitted to Article Marketer. The site offers an extensive education section for both new and experienced article marketers, making it simple to get started. To arrange an interview, call the Article Marketer press line at 1 (510) 402-4448, or email press@articlemarketer.com.