Visible Technologies Joins Word of Mouth Marketing Association

April 16, 2007; 03:21 AM

Visible Technologies, a leading provider of online brand management products, services and technologies for the new media environment, announced its decision to join the Word of Mouth Marketing Association (WOMMA), the official trade organization of word of mouth marketers.

Visible Technologies, a Seattle based company, offers a variety of web-based solutions for brand monitoring and reputation management. Through their TruCast(TM) solution, the company uses dynamic technology to monitor, analyze and engage consumers in the burgeoning social media landscape. Through their TruView(TM) solution, they help manage and protect individual's online reputations.

"There is a growing need to monitor, analyze and engage with bloggers," said Blake Cahill, vice president of corporate marketing for Visible Technologies. "Our goal is to enable companies to engage with consumers who are voicing comments in the social media space. We realize the power of change and marketing is in the hands of the consumers through word of mouth."

Visible Technologies maintains that the best way to establish long-term success in the world of word of mouth marketing is by offering customers the kind of honesty, respect, and service that turns satisfied customers into powerful advocates.

Word of mouth marketing enables companies to work with satisfied consumers who like to spread the word about products and services they enjoy. Cahill continued to explain "this form of marketing is a change for the better in the fundamental relationship between consumers and marketers, shifting control of the conversation to the consumer and making consumer satisfaction the paramount objective."

"Visible Technologies understands that the best way to establish long-term success in the emerging word of mouth world is by offering consumers the kind of honesty, respect, and service that turns satisfied customers into powerful advocates," said WOMMA Executive Director Susan Tibbitts. "By joining WOMMA, they're acknowledging that their customers are talking and that they, in turn, are listening. As the official trade organization for the word of mouth marketing industry, WOMMA is committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership."

About Visible Technologies

Visible Technologies empowers companies to track, analyze and participate in consumer generated media to drive their business forward. Our innovative TruCast(TM) platform is the industry's first complete solution for social media analysis and participation. Visible Technologies also helps brands and individuals manage and protect their online reputations with its powerful TruView(TM) search engine solution. For more information, go to http://www.visibletechnologies.com, or follow our blog at http://www.visinsights.com.

About WOMMA

WOMMA is the official trade association for the word of mouth marketing industry. Its members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. Learn more about WOMMA at http://www.womma.org.