Yahoo! and United Online(R) Renew Search and Search Marketing Distribution Deal

April 18, 2007; 12:51 AM
Yahoo! Inc., a leading global Internet brand and one of the most trafficked Internet destinations worldwide, and United Online(R), Inc., a leading provider of consumer Internet and media services, announced a new exclusive multi-year agreement in which Yahoo! will continue to deliver its sponsored search and web search results to United Online's Internet access services operating exclusively under the brand names NetZero(R), Juno(R) and Bluelight. The Yahoo! search box will appear prominently on each member's NetZero, Juno and Bluelight start page.

"United Online has been a trusted partner for many years and provides a highly engaged user base providing an excellent source of quality traffic for our advertisers," said Sue Decker, executive vice president, head of Advertiser and Publisher Group and acting chief financial officer, Yahoo!, Inc. "Extending this relationship is a testament to Yahoo! and United Online's shared commitment to offering the best online experience to users and advertisers worldwide."

"Being able to conduct a search and receive meaningful results is extremely important to our users," said Mark R. Goldston, chairman and chief executive officer of United Online. "After exploring several options, we decided that Yahoo's new search marketing system was the best platform for us to provide our ISP users with enhanced, even more relevant search capabilities. We strive to provide our NetZero, Juno and Bluelight members with a high-quality experience and we are confident that this agreement with Yahoo! has helped us to achieve that goal."

Yahoo! provides search marketing products and services to hundreds of thousands of advertisers in 22 countries worldwide. Currently available in the U.S., Yahoo!'s new search marketing system is designed to deliver even more relevant sponsored search and contextual ad results to users. By encouraging advertisers to focus on the quality of their sponsored search and contextual advertisements, Yahoo!'s new system creates a more valuable marketplace for users, advertisers and publishers.

United Online, Inc. (www.unitedonline.com) is a leading provider of consumer Internet and media services. The company's Content & Media services include social networking (Classmates), and online loyalty marketing (MyPoints). Its Communications services include Internet access (NetZero, Juno) and email. United Online is headquartered in Woodland Hills, CA, with offices in New York, NY; Fort Lee, NJ; Renton, WA; San Francisco, CA; Schaumburg, IL; Orem, UT; Erlangen, Germany; and Hyderabad, India.

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!'s mission is to connect people to their passions, their communities, and the world's knowledge. Yahoo! is headquartered in Sunnyvale, California.