Hunger for the Latest Search Engine Strategies Draws Crowds to the Big Apple

April 21, 2007; 02:59 AM
Incisive Media announced that more than 7,000 executives, marketers, business owners, webmasters and web search professionals turned out this year for Search Engine Strategies (SES) New York Conference & Expo. The conference, part of the Search Engine Strategies global series (www.SearchEngineStrategies.com), featured four content-rich days of engaging sessions and an extra day of web search training, both led by sought-after industry experts.

Attendees learned how to optimize ROI through search engine marketing and optimization efforts, and gained early insight into what's coming next in the constantly evolving world of web search. “Hot” sessions included Mobile Search Optimization & Meet the Mobile Search Engines, Auditing Paid Listings & Click Fraud Issues, Ad Agencies: Understanding the Search Difference, and Images & Search Engines.

“We’re proud to organize the world's most comprehensive gathering of search engine marketing and optimization-related professionals,” said Matt McGowan, Vice President of Marketing for Incisive Media. “As the SES shows continue to grow in popularity, we will continue to prove our commitment to highly appealing and instructive programs for this thriving community.”

Web search veteran Steve Berkowitz, senior vice president of Microsoft’s Online Services Group, was the featured speaker. Berkowitz — known for his role in the launch of Microsoft Live Search — discussed Microsoft's moves and ambitions in search.

Additionally, industry corporations capitalized on SES to showcase news of acquisitions. Most notably, Google announced on Friday the 13^th that it would acquire DoubleClick for $3.1 billion – a deal that is expected to close by the end of the year. Google anticipates that this partnership will make the Internet more efficient for end users, advertisers, and publishers.

Announced on April 12^th, Reprise Media was acquired by the Interpublic Group. It is the intention that Reprise remains independent and serves as a resource to the various IPG agencies, helping when their resources don't allow, including contribution to IPG's search marketing needs.

For additional information about the New York event and other conferences in the series, visit www.SearchEngineStrategies.com.