BlueHornet Networks Wins New E-Mail Marketing Clients

April 24, 2007; 02:41 AM
BlueHornet Networks, Inc., a leading provider of e-mail marketing solutions and subsidiary of Digital River, Inc. (NASDAQ:DRIV), recently added several companies with top brands to its client roster. BlueHornet is the e-mail service provider for a growing list of leading retail, entertainment and travel industry companies that now includes Hot Topic, Inc., P.F. Chang’s China Bistro, Contiki Holidays and Wigs.com.

BlueHornet’s appeal among companies with leading brands has increased with the recent introduction of its SureSend™ e-mail deliverability enhancement platform. The SureSend platform is designed to help companies ensure that their permission-based e-mails reach the inboxes of subscribers.

“Deliverability issues continue to challenge every e-mail marketer,” said David Fowler, global vice president of e-mail deliverability and privacy services for Digital River’s BlueHornet business unit. “Even companies that adhere to permission marketing best practices can achieve higher success rates through BlueHornet’s ongoing deliverability monitoring, consultation and ISP-level advocacy.”

“We achieved record high revenues and response rates from the first e-mail campaign we sent using BlueHornet,” said Travis Falstad, e-commerce manager for Hot Topic, Inc. “In addition to the benefits we’ve recognized from BlueHornet’s deliverability management expertise, its strategic marketing, account development and creative services also are of tremendous value to us.”

“BlueHornet’s eMarketing Suite gives e-mail marketers the sophisticated segmentation capabilities they need to efficiently and effectively deliver highly relevant, timely offers during the optimal stage of the sales cycle,” added Chuck Davis, vice president for Digital River’s BlueHornet business unit. “This, along with BlueHornet’s ability to integrate with best-of-breed sales and CRM applications, helps marketers generate more revenue from each campaign.”

BlueHornet Networks, a wholly owned subsidiary of Digital River, Inc., is a leading provider of permission based e-mail marketing solutions. BlueHornet conducts e-mail campaigns for hundreds of top brands, including Match.com, Famous Footwear, 3M, GUESS?, House of Blues Entertainment, Inc., Kyocera Wireless and Red Lobster. In addition, BlueHornet supports more than 100 resellers, many using private label versions of its e-mail marketing solution. For more information, visit www.bluehornet.com.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for more than 40,000 software publishers, manufacturers, distributors and online retailers. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud prevention, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices in major U.S. cities as well as Cologne, Germany; London, England; Shannon, Ireland; Luxembourg, Luxembourg; Taipei, Taiwan; and Tokyo, Japan. For more details about Digital River, visit the corporate Web site at www.digitalriver.com or call 952-253-1234.