Netconcepts VP of Search Brian Klais Discusses Paid & Organic Search at shop.Org Online Marketing Workshop

April 25, 2007; 02:09 AM
Netconcepts®, LLC., the premier natural search firm enabling a leading tier of the top 200 Internet Retailers to "get found" online, was represented last week at shop.org's Online Marketing Workshop 2007 by Vice President of Search, Brian Klais.

Mr. Klais was among a panel of experts discussing Improving ROI of Paid and Organic Search. Other speakers, including Ice.com founder Pinny Gniwisch, Commerce360 Founder & President Craig Danuloff & Geary Interactive SEO Manager Andrew Rodrigues discussed specific tactics used to improve performance and how to maximize profitability by properly analyzing the results.

As Vice President of Search for Netconcepts, Brian Klais is a recognized expert in the area of search marketing, and currently oversees one of the leading natural search marketing practices devoted to helping retailers, brands, and media portals optimize their natural search performance.

Under his leadership, Netconcepts has become one of the leading voices for search engine ready e-commerce with clients such as REI, Kohls, HSN & Cabela's.

"I was pleased to be able to share ideas my ideas on paid and organic search with such an esteemed group of peers to the shop.org audience," states Klais. "By discussing tactics developed from our combined experience, we hope the audience left inspired to improve their ongoing search campaigns."

A frequent panelist on the speaking circuit, Mr. Klais will next participate on the panel "Get Optimal Results from Your Organic and PPC Campaigns" at ACCM '07 in Boston May 21.

About Netconcepts, LLC
Netconcepts® (www.Netconcepts.com) is committed to arming top Internet retailers with online strategies and technology platforms designed to increase online sales. With proprietary technology and processes including GravityStream™ and GravityMarket™, online retailers will "get found" on the search engines. Online retailers succeeding with the aid of Netconcepts, include Discovery Communications, Northern Tool, Home Shopping Network, Kohl's Department Stores, REI, and Cabela's among other brands. Netconcepts is based in Madison Wisconsin with a production facility in Auckland, New Zealand.